Apr 27, 2024  
2010-2011 Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Schools
  Programs
  Courses
  Course Prefix Identification
  University Calendar: 2010-2011
  The University
  Student Responsibility
  Privacy Rights of Student Records
  Incoming Student Abroad, Outgoing Exchange Programs
  Summer and Winter Sessions
  Undergraduate Admissions
  First-Year Experience Program
  Undergraduate Academic Requirements & Regulations
  Undergraduate Student Finances
  Undergraduate Student Life
  The Core Curriculum
  Graduate Admissions
  Graduate Academic Requirements & Regulations
  Graduate Student Finances
  Research
  Continuing Education and Training Programs
  Personnel & Enrollment
  My Portfolio
HELP
2010-2011 Academic Catalog [Published Catalog]

Add to Portfolio (opens a new window)

MKTG 526 - Marketing Communications Management

Management of the external communication mix of an enterprise, the inward flow of market intelligence such as market research, sales reports, competitive actions, the outward flow of sales messages through personal selling, use of mass communication, and brand and corporate image building are some of the discussed topics.
Prerequisites
Prerequisite: MKTG 520.
When Offered
Offered occasionally.
(3 cr.)


Add to Portfolio (opens a new window)