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The University provides extensive continuing education and training programs to meet the needs of a wide variety of individuals and organizations in Egypt and the Middle East. This section gives a brief description of the programs offered by the School of Continuing Education, the Management Center, Engineering and Science Services, and the Center for Electronic Journalism. The training programs offered by the Desert Development Center and Social Research are described under their entries in the section on research. For more information about continuing education and training programs, please consult the publications listed by the respective unit or visit the AUC website.
Vice President for Continuing Education and Dean: E. Simpson
Associate Dean for Instructional Affairs: B. Moussa
Associate Dean for Educational Support Services: W. El Bakary
Associate Dean for Finance and Administration: W. Galal
Assistant Dean: D. Boraie
Established in 1924, as AUC Division of Extension, the School of Continuing Education (SCE) plays a vital role in community outreach and educational programming in Egypt and the Middle East. SCE originally served as an information center, supporting lectures, films and seminars. From its early beginning, courses, programs and certificates were added, originally in the areas of English language and business and later Arabic language and translation, computers, youth programs, foreign languages, teacher education and logistics management. Today SCE’s instructional programs are divided into five divisions: Arabic and Translation Studies, Business Studies, Computer and Information Technology Studies, English Studies and Youth and Special Studies. Instruction is offered through regular and customized course offerings. Instruction takes place at AUC’s Tahrir, Zamalek and Heliopolis locations and at the newly established John D. Gerhart Field Station in El Gouna. SCE’s programs confer professional certificates as well as grant achievement certificates.
SCE Mission Statement
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The mission of the School of Continuing Education (SCE) is to extend the resources of the American University in Cairo to Egypt and the region.
In carrying out this mission, the School of Continuing Education
- develops a variety of standardized and customized non-credit education and training programs for individuals as well as for the businesses and companies in which they may be employed;
- designs programs for personal enrichment across the lifespan;
- works with faculty throughout the university to assist and facilitate the design and delivery of programs to nontraditional audiences often beyond campus boundaries;
- serves as an incubator for the development and testing of new program ideas and projects at the university.
SCE Instructional Divisions
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The Arabic and Translation Studies Division offers classes in translation and simultaneous interpreting designed to provide a professional foundation in the interdisciplinary nature and practice of translation and interpretation. An intensive program in the training of Modern Standard Arabic and Spoken Arabic of Cairo Teachers and courses in colloquial Egyptian Arabic and Modern Standard Arabic are also offered.
The Business Studies Division meets the diverse needs of today’s Egyptian and Middle Eastern business markets by offering mini-certificates, professional certificates, advanced professional certificates and certificates of attendance. The certificates provide students and clients with the necessary abilities to succeed in positions in the areas of sales and marketing, accounting, investment and finance, e-business, supervisory management and travel and tourism.
The Business Studies Division is an authorized training center for international associations such as the Cambridge Career Award. The division also offers review programs in the areas of accounting, investment and management such as the Certified Public Accountant (CPA), Certified Financial Analyst (CFA) and Certified Management Accountant (CMA).
The Computer and Information Technology Studies Division offers the full spectrum of Information Technology courses including programming, computer networking, database management, web designing, multimedia authoring, computer graphics production and e-learning programming.
The Computer and Information Technology Studies Division is a Cisco Regional Academy providing the Cisco Certified Network Associate (CCNA) international certification to those who are trained on the technical advancement of networking. The Division is a member of the Microsoft IT Academy Program.
The Computer and Information Technology Studies Division is an authorized training and testing center for the International Computer Driving License (ICDL) certificate. Training also takes place at several SCE sites and the international certificate is granted under the sponsorship of the UNESCO Office in Cairo.
The English Studies Division provides general English language courses at all levels of proficiency, as well as customized courses for members of various professions and for students preparing for the TOEFL, SAT and the Egyptian preparatory and secondary school certificate examinations and intensive, specialized English language courses for students enrolled in or preparing for SCE professional certificate programs. The English Studies Division is experienced in providing nationally and internationally recognized pre-and in-service English language teacher training through its institutional relationships to governmental agencies with the responsibility for improvement of education in Egypt. An example of this is the Ministry of Education’s Language Methodology and Development Program, the first teacher-training program of its kind in Egypt to be conducted via interactive videoconferencing.
The Division also organizes and hosts the annual international Skills Conference - for language education
The Youth and Special Studies Division offers German, Spanish and French language courses for adults, German, English and computer courses for young learners, art courses, and an annual Junior Summer Program for youth between the ages of 6-14 years. The Division also offers customized and tutorial courses, seminars and workshops for the benefit of the general public and individual organizations as well as providing comprehensive administrative and logistical management support services for training programs, workshops and conferences.
SCE has also begun a post baccalaureate professional certificate program for teachers and administrators.
Providing assessment and proposals’ support to the instructional divisions are the Educational Assessment and Quality Assurance and the Proposals Units. Other SCE organizational offices that provide services to the entire school are Educational Support Services, the Finance and Administration, the Communications and Marketing, and Smart Village offices.
AUC Smart Village
SCE operates an office at the Smart Village, which serves as a portal to the University for all AUC activities.
For More Information
Information on SCE’s courses, programs and Catalog may be obtained from:
School of Continuing Education
The American University in Cairo
28 Falaki Street, Bab El-Louk, P.O. Box 2511
11511 Cairo, Egypt
Telephone: (20-2) 797-6853
Fax: (20-2) 792- 2643
Email: sce@aucegypt.edu
Website: www.aucegypt.edu/sce/Pages/default.aspx
School of Business (BUS)
Associate Dean: S. Everhart
Executive Education (EE) within the School of Business (BUS) started in the late 1970s. Since then, the programs have been successful in both local and regional markets and have attracted participants from private and public sector organizations, government entities, multinationals as well as individuals seeking personal development. Today, the portfolio of EE programs offered is considered one of the most diverse and comprehensive programs in Egypt. The programs are delivered through various channels; two main channels which includethe Management Center (MC), established in 1977, targeting middle management and recent university graduates and the International Executive Education Institute (IEEI), established in 2008, offering high-end EE programs to address the needs of current and potential CEOs and senior management executives. In addition to the Citadel Capital Financial Services Center, established in 2006 and The Goldman Sachs Women’s Entrepreneurship and Leadership Center (WEL), established in 2008, which serve as a blended channel to both students and executives.
International Executive Education Institute (IEEI)
www.aucegypt.edu/business/ieei
Director: G. Howaidy
The School of Business launched the International Executive Education Institute, IEEI, in 2008 to meet the demand of industry in the region for qualified world class executives. IEEI partners with the business community to serve industry at large through formulating strategic partnerships with the world’s top business schools. IEEI provides a unique learning experience that captures intellectual stimulation together with valuable networking among business leaders in the region. With an expanding roster of international academic partnerships with the world’s best business schools such as Kellogg School of Management, Marshall School of Business, National University of Singapore, Rotterdam School of Management IEEI designs and delivers both open enrolment and company specific programs for senior executives. In delivering company specific programs, IEEI combines cutting-edge academic knowledge with professional best practice suited to the context.
Vision: To be the leading regional platform for world class executive development and networking.
Mission: To enable current and emerging business leaders to master the necessary tools to grow their businesses in a challenging global environment
Solutions Provided:
- Executive Development Programs: residential two to three week programs based in Egypt and the US are offered. In addition, modular non-residential programs are offered in Egypt.
- Executive Seminars: 2 to 3-day seminars are offered on topics such as corporate finance, innovation, leadership, competitiveness, asset and liability management, family business, IT-enabled strategy, global supply chain..
- CEO Forum Series: leading international experts share their latest insights and analysis with the business community.
- Company specific programs: designed specially to meet the unique training needs of executives in a company.
- Global Business Leader Series: designed to expose executives in Egypt and the region to cultural diversity and the challenges of growing a business globally.
- The Real Estate Academy: offers training programs for senior executives and professionals in Egypt and Singapore.
- Corporate Sustainability Capacity Building Program: in Partnership with Gerhart Center for Civic Engagement and Philanthropy.
Management Center (MC)
www.aucegypt.edu/business/mc
Director: A. Hamdy
The School of Business (BUS), in the American University in Cairo, is home to one of the region’s principal professional development training institutions. In 1977, the Management Center (MC) was established as a center of excellence to serve Egypt and the region, introducing professional development programs using a modern perspective of delivery and incorporating the latest management concepts and techniques. In 2009, the MC moved to its current location in the Falaki Academic Center, Down Town Campus.
The MC provides management education to more than 10,000 trainees annually in its different programs and projects. The MC alumni number to date is more than 100,000 managers and trainees from Egypt and the region dedicated to continued networking, professional development and educational activities. The management development programs presented by the MC cover a wide variety of offerings including; postgraduate diplomas, professional certificates, short courses and workshops in addition to tailor-made programs totaling over 300 different topics and titles.
Vision: “to regularly maintain its leading position in professional development and management training in Egypt and become a major player in the region”.
Mission:” To place the Management Center in a leading position to provide the local and regional markets with latest techniques in management and business development”
Solutions and Services Provided:
- A comprehensive portfolio of professional training and educational programs
- Programs that both deliver classical management theories as well as current and emerging practices and techniques
- The MC provides the wide and diversified array of professional educational solutions in the following areas:
- Postgraduate Diplomas
- Professional Diplomas and Certificates
- Courses
- Management Development Seminars and Workshops
- Tailor made training courses
The MC is comprised of three institutes: Institute of Management Development (IMD), Institute of Banking and Finance (IBF) and Institute of Quality Management (IQM).
Institute of Management Development (IMD)
Director: A. Touni
The Institute of Management Development (IMD) was founded in 1977 to provide the professional development seekers with a strong foundation in current theory, and the latest management concepts and techniques. The mission of the Institute of Management Development is to strive consistently to deliver and provide quality services in management training and professional development. To achieve this, the institute affiliates with reputable international institutions offering the latest in management concepts.
In fulfilling its mission, the Institute of Management Development is currently offering professional postgraduate diplomas and professional certificates as part of its portfolio of programs, which also includes management development seminars.
Admission Requirements for Professional Postgraduate Diplomas & Professional Certificates:
- Bachelor degree with a minimum grade of ‘Good’. Otherwise a recommendation letter is required indicating a minimum of 2 years work experience.
- Passing the English Placement Exam or TOEFL exam in any local licensed TOEFL center with a minimum score of 550
1. Professional Postgraduate Diplomas
1) Crisis Management (CMGT) This diploma is offered in collaboration with the Postgraduate College of the Police Academy. The program is aimed at developing the scientific and practical experience of staff and managerial and technical leaders working in security and service organizations in coping and dealing with crises and disasters. The diploma encompasses nine courses as follow:
Planning for Crisis and Disaster Contingency
Crisis and Disaster Prevention
Crisis and Disaster Management
Information Communications and Decision Support Systems
Psychological, Social and Mass Communication Prospective
International Cooperation in Confronting Crisis and Disaster
Case Studies for Crisis and Disaster Management
Research Methodology
Project Presentations
2) Executive Management (EMGT) This diploma is accredited by the Supreme Council of Universities. This three-semester program offers a comprehensive overview of management issues. The diploma encompasses nine courses as follow:
Strategic Management
Leadership
Organizational Development
Operations Management
Management Information Technology
Sales and Marketing
Accounting
Finance
Entrepreneurship
3) Human Resource Management (HRMG) This diploma is accredited by the Supreme Council of Universities. The diploma offers the necessary knowledge and skills needed by a human resource manager to enhance the performance of the employees through training, incentives, proper work environment and fringe benefits. The diploma covers many topics including measuring performance, selecting employees, job analysis, managing quality and productivity, remuneration, labor law and information systems as follow:
Strategic Management
Recruitment and Placement
Training and Development
Compensation and Benefits
Employee & Labor Relations
Labor Law & Pension Law
Human Resource Information Systems
4) Healthcare and Hospital Management (HHMG) This diploma is accredited by the Supreme Council of Universities. The diploma consists of six required courses, in addition to the graduation project as follow:
Management One (Management Functions)
Management Two (Human Resource Strategies)
Marketing Healthcare Centers & Hospitals
Information Systems in Healthcare and Hospital Management
Finance & Accounting in Healthcare and Hospital Management
Improving Medical Performance (Total Quality Management)
Graduation Project
5) Sales Management (SMGT) This diploma is accredited by the Supreme Council of Universities to be equivalent to the postgraduate diplomas in business administration awarded by Egyptian Universities. The program is designed to prepare sales professionals with the essential management skills to enable them to compete and grow in today’s professional environment. The diploma encompasses four courses and a graduation project as follow:
Selling Process
Setting the Sales Plan
Implementing the Sales Plan
Sales & Marketing Research
Graduation Project
6) Electronic Business (ELBS) This diploma is accredited by the Supreme Council of Universities as equivalent to the postgraduate diplomas in business administration awarded by Egyptian Universities. The diploma aims to provide participants with the critical managerial knowledge, skills, and attitudes that complement their technical expertise and render the use of the new technologies related to E-Business effective and profitable in the current global competition. This diploma is awarded to the participant who successfully completes both the professional and the advanced certificates in addition to submitting a graduation project, which reflects an in-depth analysis and presentation of findings of a real life application case of what he has learned in the two certificates. The diploma includes:
E-Business Foundations
E-Business Marketing
E-Business Environment Development
E-Business Start-Up
Online Banking and Investment
E-Business and E-Applications
E-Business Models
E-Business Strategy
Graduation Project
7. Air Travel Marketing Air Travel Marketing (ATMK): This diploma is accredited by the Supreme Council of Universities to be equivalent to the postgraduate diplomas in business administration awarded by Egyptian Universities. The program is designed to prepare participants to: Identify the role and function of principal organizations involved in regulating, operating, representing and organizing international air transport, identify the air transport key principles, and basic terminology, create the vision and values needed to achieve world-class standards of performance within their companies, develop multiple strategies can best focus their companies to produce higher profits while at the same time lower costs., apply the concepts behind strategic management and business policy, identify the project management tools and techniques, develop their skills to negotiate positively through most difficult situations with confidence, develop their skills to negotiate positively through most difficult situations with confidence, identify the knowledge and skills needed to deal with their staff , and organize activities involved within the station environment. The diploma consists of the following courses + One Final Project:
Mandatory Courses: International Aviation, Air law and International Legislations, Project Management, Air Transport Management for Executives, and Strategic Management
Elective Courses (choose only 4 courses from list): Negotiation Skills, Business Crisis Management , Leadership and Decision Making, Managing Airline Stations, Airline Marketing and Sales, Managing Distribution Channels and Costs, Developing Your Managerial Mindset, Financial Management for Airports and Airlines, Human Resources for non Human Resource Managers , Aviation Security Management System.
8. Aviation Management (AVMG): This diploma is accredited by the Supreme Council of Universities to be equivalent to the postgraduate diplomas in business administration awarded by Egyptian Universities. The program is designed to prepare participants to: Identify the role and function of principal organizations involved in regulating, operating, representing and organizing international air transport., apply concepts & principles of service marketing as well as several Ps of providing services, identify and Analyze customers’ needs, identify effectively the segment of their targeted market, develop customers’ needs with product innovation, product quality and effective distribution, develop creative marketing strategies that will help in increasing market share and produce higher profits with lower costs, improve the essential skills needed to influence and motivate their staff to achieve exceptional performance, improve their communication techniques to make good impression and to present a positive self image, identify, analyze and solve problems and difficulties that they encounter most frequently, develop their skills to negotiate positively through most difficult situations with confidence, and develop competency profiles The diploma consists of the following courses + One Final Project:
Mandatory Courses: Principles of marketing , Principles of Marketing of Services, Airline Marketing and sales, Marketing Research, Customer loyalty, Air Transport Management for Executives Course, and Developing your Managerial Mindset
Elective Courses (Choose 2 courses from list): Negotiation Skills, Customer Service and VIP Handling, Business Crisis Management, Leadership and Decision Making, Customer Service in Service Organizations, Advanced Sales Strategies, Sales Promotion Techniques, Air Law & Air Transport Agreements course, Strategic Planning, HR for Non HR Managers, and NLP & Human Recourses Managerial Skill
9. Passenger Handling Management (PHMG): This diploma is accredited by the Supreme Council of Universities to be equivalent to the postgraduate diplomas in business administration awarded by Egyptian Universities. The program is designed to prepare participants to: Identify technical skills related to Airport Handling, such as cargo, safety procedures, Emergency Plans….etc., identify the knowledge, skills and attitude needed to manage a Customer Service Team. , develop their communication techniques, make good impression and present a positive self image, apply suitable steps for dealing effectively with passengers., deliver excellence passengers care and VIP treatment., identify Causes of passengers’ disruptive behavior and differentiate between the behavioral styles, apply recommended policies and procedures in dealing with disruptive passenger(s) and actively communicate in crucial transactions, recognize the symptoms that indicate they are under chronic stress overload, create an action plan for work, reduce and manage stress, recognize employees’ strengths and give them the feedback they need to succeed, identify employees’ strengths and problems and ways solve them, identify different types of teams, develop strategies for dealing with team conflict and common situations, and demonstrate a complete over all view of managing an airline station from the Macro prospective. The diploma consists of the following courses + One Final Project:
Mandatory Courses: Managing an Airline Station , HR Management In Airline Stations, Leadership Skills, Managing a Customer Service Organization, Customer Service & VIP Handling, Handling Unruly Passengers, Stress Management & Life Style Awareness, and Coaching & Mentoring
Elective Courses (Choose one course from the list): Team Building, Managing People Through Change, Managing People Performance
2. Certificates:
1. Information Technology Management (ITMG) This certificate emphasizes the managerial abilities and techniques necessary for enhancing the technological skills of IT professionals to render their expertise profitable in our digital era. The program encompasses eight courses as follow:
Information Technology & Information System Management
Information Technology Project Management
Competitive Strategy
Business Processes & Organizational Change
Database Management Systems
Information Systems and Collaborative Work
Information Systems Security
Managing in the Digital Economy
2) Office Management (OMGT) This certificate assists participants to upgrade their level of understanding and to improve their contribution to the company through the skills that convey a professional image. The certificate focuses on issues of business etiquette and protocol, communication, and effective planning. The certificate encompasses four courses in addition to a graduation project as follow:
Management Skills
Business Writing
Computing Skills and Application Development
Leadership
Graduation Project
3) Electronic Business (ELBS) This certificate aims to provide participants with skills, and attitudes that complement their technical expertise and render the use of the new technologies related to E-Business effective and profitable in the current global competition. It encompasses four courses as follow:
E-Business Foundations
E-Business Marketing
E-Business Environment Development
E-Business Start-Up
4) Electronic Business (ELBS) This is an advanced certificate to provide participants with the critical managerial knowledge, skills, and attitudes that complement their technical expertise and render the use of the new technologies related to E-Business effective and profitable in the current global competition. It is awarded to participants who successfully complete the certificate, or an experienced professional, in addition to the following four courses:
Online Banking and Investment
E-Business and E-Applications
E-Business Models
E-Business Strategy
3. Courses
- Occupation Health and Safety Assessment Series (OHSAS 18001): The (OHSAS) specification gives requirements for an occupational health and safety (OH&S) management system, to enable an organization to control its OH&S risks and improve its performance. A company in compliance with the requirements should be eligible to receive a valid certification. This certificate is targeting developing the export capacities of companies within the industrial sector. It was designed in cooperation with the Industrial Modernization Center, and is currently being developed and tested. This program covers: Management systems and occupational health and safety concepts, OHSAS 18001 requirements, Establishing an occupational health and safety management system, Issue an occupational health and safety policy, targets, objectives and programs, Methods for performance measurement and control, Issue and control system documents, case study and workshop.
- Business Advisor Program: The goal of the program is to develop the participants’ knowledge and practical skills in business development services (BDS) industrial extension approaches, concepts, best practices and applications in BDS organizations supporting Small and Medium Enterprises. Participants will learn how to identify business opportunities, screen and select the most suitable one and prepare a business plan for the selected business opportunity. Also participants will be required to apply diagnostic tools in marketing, production, organization and finance on the actual business of selected client entrepreneurs.
- Train-The-Trainer (TTT): mixing theoretical, practical and interactive approach, participants will be having an integrated experience to be able to successfully apply what they have learnt in real life, It is a 6 week program with 60 hrs instructional delivery. where participants will be taking part in the coverage of the following topics: Advanced Skills for the Practical Trainers, Using Activities to Make Training Fun, Developing Your Training Program, Facilitation Skills, Survival Skills for the New Trainer, and The Practical Trainer
- Essential Business Skills: The main purpose of this program is to introduce and familiarize diploma candidates with the essential business skills. By the end of this course, the participants should have acquired adequate linguistic skills in a business-related context. It encompasses two modules, i.e.: Business Writing, Critical/Executive Summary and Report.
4. Management Development Seminars and Workshop Series
The Institute of Management Development offers a number of seminars, workshops, and short courses in different management concepts, theories and applications. These programs can be made available based on the needs and requirements of potential clients.
5. Short Courses
The Institute of Management Development offers short courses in English in the following fields: Administration Core, Call Center, Career Development Core, Career Development Advanced, Core Essentials for Business Professionals, Human Resources Core, Human Resources Advanced, Personal Development, Project Management, Sales and Marketing Core, Sales and Marketing Advanced , Supervisors and Managers Advanced, Train the Trainers, Workplace Essentials , Safety and Security, Law Courses.
The Institute of Management Development offers short courses in Arabic, i.e.: Management Skills, Business Etiquette, Computer Skills, Business Writing, Strategic Planning, Communication Skills, Project Management, Team Building, Training of Trainers , Essential Skills for HR, Email Techniques, Public Relations, Meeting Minutes, Team Building for Leaders, Information Technology Infrastructure Library, Archiving, Developing Methods for Measuring Economic Performance.
The Institute of Management Development offers a wide range of tailor-made programs on contractual basis.
In parallel to the American University in Cairo’s professional postgraduate diplomas and professional certificates, the Institute of Management Development allies with several international educational and professional institutions, to offer their accredited reputable professional postgraduate diplomas and professional certificates.
1) Integrated Marketing Communications Diploma of the (International Advertising Association “IAA”). The internationally recognized diploma is considered among the highest professional qualifications in the growing fields of marketing, communication and advertising. The International Advertising Association, in collaboration with the Institute of Management Development offers a diploma that encompasses the following eight courses and a minimum of 4 weeks Internship:
+ Bases of Marketing
+ Principles of Advertising
+ Marketing Research
+ Consumer Behavior
+ Media Fundamentals
+ Advertising Strategies and Management (Cases)
+ Desktop Publishing
+ Integrated Marketing Communications + Campaign
2) Public Relations Diploma of the (Chartered Institute of Public Relations “CIPR”). PR is fast corporate communications and investors’ relations among others. Whether it realizes it or not, any business is already engaged in PR activities one way or another, with a concrete contribution to its competitive edge and market growth. By raising the profile of PR, a business is simply acknowledging and taking charge of an activity that is already happening around. The certificate encompasses the below four courses:
+ PR Theory and Practice
+ Planning and Management
+ Self-directed Research Investigation into an aspect of PR Practice and Theory
3) Certified International Trade Marketing Specialist (CITMS) – (International Import-Export Institute “IIEI”). The International Import-Export Institute (IIEI), the international authority certifying the proficiency of import export trade professionals worldwide, is offering in collaboration with the Institute of Management Development the Certified International Trade Marketing Specialist. The certificate encompasses the below four courses:
+ Exporting and Importing Skills
+ Global Marketing
+ Global Culture
+ International Business Ethics
4) Certified International Trade Professional (CITP) – (International Import-Export Institute “IIEI”). The International Import-Export Institute (IIEI), the international authority certifying the proficiency of import export trade professionals worldwide, is offering in collaboration with the Institute of Management Development the Certified International Trade Professional (CITP). The certificate encompasses the 3 courses taught in the CITMS in addition to the below four courses:
+ Introduction to Global Finance
+ Documentation of the Global Village
+ 21st Century International Logistics
+ Global Strategic Management
5. Marketing Certificate of the (Chartered Institute of Marketing “CIM”). This professional diploma is ideal for marketers concerned with managing the marketing process at an operational level and those interested in building on their knowledge with a future in management role in mind. In a fast changing world of employment, it is particularly useful for those moving into marketing roles from other backgrounds to learn marketing fundamentals. This British professional certificate, in collaboration with the Institute of Management Development covers the areas of marketing fundamentals, customer communication, marketing environment and marketing in practice.
1. The Professional Certificate in Marketing of the Chartered Institute of Marketing. This certificate gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers’ views of marketing in today’s business environment. The qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description. The certificate encompasses the below four courses:
o Marketing Essentials
o Assessing the Marketing Environment
o Marketing Information and Research
o Stakeholder Marketing
2. The Professional Diploma in Marketing of the Chartered Institute of Marketing. This certificate is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level. The certificate encompasses the below four courses:
o Marketing Planning Process
o Delivering Customer Value through Marketing
o Managing Marketing
o Project Managemnet in Marketing
3. The Postgraduate Diploma in Marketing of the Chartered Institute of Marketing is a challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas. It is ideal for marketers working at a strategic level or aspiring to do so. The certificate encompasses the below five courses:
o Emerging Themes
o Analysis and Decision
o Marketing Leadership and Planning
o Managing Corporate Reputation
o Leading Marketing
6. Certificate in the General Industry and Health of the (Occupational Safety and Health Administration “OSHA”). Participants will be introduced to OSHA – USA policies, procedures and standards as well as general industry and construction safety and health principles covered in OSHA Act. Special emphasis will be placed on areas most hazardous such as Oil Industry, General Industry, Petrochemical Industry, Construction occupational health and industrial hygiene using OSHA standards as a guide. Upon successful completion of the course, participants will receive an OSHA – USA general industry safety and health 30-hour course completion card from the USA Department of Labor. The certificate encompasses the below:
o OSH Act and List the Function of OSHA – USA.
o Effective Egress Fire Protection Program
o Surfaces Working and Walking
o OSHA General Industry Standards
o Fire Safety Programs
o Laboratory Safety
o Scaffolding Safety
o Working in Confident Spaces
o Forklift Safety
o Signs, Signals and Barricares
7. Platinum Certificate of the (Occupational Safety and Health Administration “OSHA”). This program includes the following: OSHA 10-Hour Construction Industry Training, OSHA 16-Hour Disaster Site Worker Program, and OSHA 40-HourDealing with Hazardous Waste and Response to Emergencies (HAZWOPER).
8. Construction Project Manager Certified Program of the (American Society of Civil Engineers “ASCE”, in collaboration with Institute of Business Development “IBD”). An essential tool for maintaining high professional standards, certification shows that you have demonstrated mastery of the construction project structure and have accepted the professional challenge to stay abreast new development in the engineering field on the managerial level. The certificate consists of the following:
o Management and Leadership Skills for Engineers
o Planning, Using, and Analyzing the Project Schedule
o Construction Project Administration and Claims Avoidance
o Preparing Engineers to Work Effectively
o Key Financial, Marketing, and Human Relations
o How to Write a Business Plan
o Finance and Accounting for Non-Financial Managers
Institute of Banking and Finance (IBF)
Acting Director: A. Hamdy
The Institute of Banking and Finance was founded in 1987 to meet the increasing need for specialized programs in the areas of banking, finance and investment. Due to the introduction of new economic systems and the expansion of international banking and the promotion of foreign investments in Egypt and the Middle East, the institute caters to the needs of professionals and managers by introducing them to the latest trends and applications in the areas of international business, foreign investment, corporate finance, and investment banking.
Since, IBF’s aim is to offer a very special kind of service for its clients, it offers specially designed tailored programs (either in Arabic or English) to meet its clients’ needs at the time & place convenient for them.
IBF also provides Recruitment Services by conducting recruitment exams to different banks in Egypt to support them in selecting the best calibers from the market Accounting. Moreover, IBF offers promotional exams to evaluate Bank’s staff before being promoted to any managerial levels.
The Institute of Banking and Finance offers a number professional certificates and short courses on regular bases addressing local and regional needs and requirements, the following professional Certificates are among its portfolio of courses and programs:
Admission Requirements for Certificates:
- Bachelor degree with a minimum grade of ‘Good’. Otherwise a recommendation letter is required indicating a minimum of 2 years work experience.
- Passing the English Placement Exam or TOEFL exam in any local licensed TOEFL center with a minimum score of 550
- Passing an Accounting placement exam with a minimum score of 70%
I. Certificates
1) Banking Credit and Credit Risk Management (BCRM): The certificate is designed to meet the increasing sophistication of all finance areas & the Development of credit & risk. Due to the Emergence of Mega projects in the Egyptian Market, Related expertise & Knowledge are crucial to the success of the organizations. Credit & Risk professionals need to consistently acquire, develop & polish their skills to confidently undertake their tasks & respond to change.
The certificate is taught by top professionals from the Market who delivers both Breadth & Depth of current Credit & Risk developments, & provides the essential skills to accommodate related challenges & changes.
It consists of 9 courses in addition to final graduation project to be submitted at the end of the program. The Nine courses are as follows:
+ Introduction to Accounting
+ Economic/ Industry Analysis
+ Lending Rationales “ Asset Conversion/ Asset Protection”
+ Financial Statements & Ratio Analysis
+ Cash Flow Mechanics/ Projection Assumptions
+ Trade Finance
+ Syndicated Lending & Project Finance
+ Credit Follow Up & Managing Non performing Loans
+ Legal Aspects of Credit
2) Corporate Finance & Investment (CFIS): In the increasingly competitive Egyptian Environment, firms need to ensure they are properly developing a practical approach to their Corporate and Project Finance Strategies. In this program, participants will acquire both a technical and theoretical approach to a variety of finance techniques. They will also be introduced to different projects, including awareness of opportunities and risks associated with each type of project as well as the analysis and techniques for trading securities and brokerage. It covers valuation of assets, portfolio management and technical analysis. It consists of ten courses in addition to final graduation project to be submitted at the end of the program. The Ten courses are as follows:
+ Introduction to Accounting
+ Economic/ Industry Analysis
+ Lending Rationales “ Asset Conversion/ Asset Protection”
+ Financial Statements & Ratio Analysis
+ Cash Flow Mechanics
+ Securities Industry & Capital Markets
+ Valuation Of assets
+ Portfolio Management
+ Technical Analysis
+ Mergers & Acquisition
3) Retail Banking & Consumer Lending Techniques (RTBK): Personal, retail and consumer banking is an important trend for major worldwide banks and financial institutions. It is critical in combating today’s fierce competition and globalization, hence meeting and satisfying the needs of the most important segment in the market. This program emphasizes the retail banking concepts, theories, products, services as well as the main distribution channels. Participants will develop their marketing and selling skills to meet the Retail Banking needs. . The program encompasses six courses as follows:
+ Introduction & Retail Banking Framework.
+ Card Business Overview
+ Delivering on the Customer Service Promise: Customer Delivery Channels
+ Consumer Lending Techniques & Management Tools
+ Marketing & Selling Retail Banking Services
+ Credit Risk from consumer Banking Point of view.
2. Short Courses:
The Institute of Banking and Finance offers short courses, i.e.: Finance for Non Financials, Project Finance and Syndication, Financial Derivatives, Excel Modeling, SMEs, Risk management & Basel II, Security Industry and Capital Markets, Valuation of Assets, Portfolio Management, Technical Analysis, Legal Aspects of credit, Mergers & Acquisitions.
The Institute of Banking and Finance offers a wide range of tailor-made programs on contractual basis.
In parallel to the American University in Cairo’s professional postgraduate diplomas and professional certificates, the Institute of Banking and Finance allies with Morgan International to provide the listed below designations. Morgan International is a leading regional provider of educational and training services. With a global approach to service delivery, Morgan International responds to students’ complex challenges with services that span national boundaries. Morgan International offers a broad portfolio of services tailored to the needs of partners, corporate accounts and end users. Staffed by highly skilled international team, Morgan International can meet its customer support service requirements. We are committed to our tradition of fulfilling the international candidates ‘needs candidates’ needs as well as enhancing the level and quality of our service to our customers.
- CPA Designation: One of the world’s leading licensing examinations, the CPA Examination serves to protect the public interest by helping to ensure that only qualified individuals become licensed as CPA’s. CPA’s typically begin their careers in public accounting because it provides the fastest and broadest exposure to a variety of businesses. However, the traditional role of a CPA continues to expand and includes all aspects of business from performance to growth strategy. Moreover, today’s CPA’s are leaders, as well as close collaborators in high-profile organizational initiatives that require skills far beyond number-crunching.
- CFA Designation: The Chartered Financial Analyst (CFA) designation is one of the fastest professional credentials in the world and is a globally recognized standard for measuring the competence and integrity of Investment Professionals. Achieving your CFA can place you among the elite in the investment management profession. It’s the most respected and valued credential in the global finance community and your passport to advancement within the investment management profession.
- CMA Designation: The CMA program tests and validates expertise in areas essential to analyzing, managing and evaluating business solutions that contribute to the success of an organization. Those who have earned the CMA credential have demonstrated both technical competencies and an understanding of the linkage between strategy and financial performance, grounded in a firm commitment to upholding strict professional ethical standards.
- CIA Designation: The CIA designation is the only globally accepted certification for internal auditors and remains the standard by which individuals demonstrate their competency and professionalism in the internal auditing field. Attaining the CIA designation outwardly indicates your achievement and commitment to the profession. Furthermore, it offers your additional expertise and thorough knowledge of operations. The CIA is a valuable resource to executive management and boards in accomplishing overall goals and objectives. The CIA designation makes a world of difference, no matter where you choose to practice internal auditing.
Institute of Quality Management (IQM)
Director: A. Darwish
Established in 1994, the Institute of Quality Management became one of the pioneering institutions in total quality management in Egypt and the Middle East. The institute promotes quality disciplines and systems in the business and healthcare sectors. It offers a wide range of educational, training and technical assistance programs for organizations and individuals in the area of quality management. The Institute of Quality Management is supported by a team of experienced, qualified practitioners with substantial hands-on experience to turn quality management principles and concepts into practice. The institute’s programs and activities are divided into segments namely, education and training for the business sector and education and training for healthcare providers.
Admission Requirements for Professional Postgraduate Diplomas & Professional Certificates:
- Bachelor degree with a minimum grade of ‘Good’. Otherwise a recommendation letter is required indicating a minimum of 2 years work experience.
- Passing the English Placement Exam or TOEFL exam in any local licensed TOEFL center with a minimum score of 550
I. Professional Postgraduate Diplomas
1) Total Quality Management & Quality Management Systems (Six Sigma ISO 9000, ISO 14000) (TQMG). This diploma is accredited by the Egyptian Supreme Council of Universities. The program is designed to qualify participants to be successful quality managers and provide them with the necessary skills to lead their companies when establishing quality, Six Sigma, or environmental management systems that satisfy the requirements of international standards such as ISO 9000 and ISO 14000. The program also provides participants with about 70% of the body of knowledge of the “Manager of Quality/Organizational Excellence” certificate from the American Society for Quality (ASQ) in the United States of America. The program encompasses six courses as follow:
The Basic Six Sigma Breakthrough Improvement Process
Statistical Quality Control
Standards for Quality and Environmental Management Systems
Planning for Top Quality
Managing the Quality Functions
Project Management
2) Total Quality Management for Healthcare Reform (TQMH). This is a three-semester postgraduate diploma accredited by the Egyptian Supreme Council of Universities. Each semester is twelve weeks long and covers two courses. Classes meet once a week. The six courses of the diploma are designed to provide the participants with the necessary background, together with hands-on-experience to implement what is learned in real practice context. The participants receive about 70% of the Body Knowledge required for the exam of the Health Care Quality Certification Board in the United States of America. The program encompasses six courses as follow:
The Basic Six Sigma Breakthrough Improvement Process
Managing Information in Healthcare
Planning for Top Quality in Healthcare Services
Quality / Environment System Standards in Healthcare
Improving and Organizational Performance
People Management
3. Courses
1) Manager of Quality/Organizational Excellence (CMQ/OE). The program prepares participants for the exam of “Manager of Quality/Organizational Excellence” held by the American Society for Quality (ASQ). This exam was held for the first time in Egypt in October 2000 at the Institute of Quality Management, which is one of ASQ’s international centers. The Institute of Quality Management has developed the training material required to cover the knowledge for the certified quality manager exam, and continuously works to make the program competitive and unique in the marketplace. Participants shall be granted a certificate of attendance from the American University in Cairo. Program covers several topics, i.e. Leadership, Strategic Plan Development and Deployment, Management Elements and Methods, Quality Management Tools, Focused Organizations, Supply Chain Management, Training and Development
2) Certified Quality Inspector. The certificate is designed for quality technicians to enhance their skills in analyzing quality problems, preparing inspection plans and work instructions, measuring process performance, and preparing formal reports using fundamental statistical methods. The certificate duration is two semesters. It covers several topics, i.e.: Quality Definition and Tools, System Structures and Quality, Quality Audit and Standards, Statistical Methods, Auditing and Inspection, Process of Quality Development
3) Programs offered in the area of Six Sigma: The Institute of Quality Management offers, in collaboration with Quality of America, the following Sigma training certification:
a) Six Sigma Black Belt certificate. (SSBB) The internationally recognized Lean Black Belt certificate is considered among the highest professional qualification in the field of Six Sigma. A Black Belt is an employee at a managerial level or a technical specialist who is assigned the full responsibility to implement Six Sigma throughout the business unit. Black Belts are on site Six Sigma implementation experts, with the ability to develop, coach and lead cross-functional process improvement teams. The program consists of four modules; each module is about 50 training hours. Practical application of training is performed through each participant’s project and reviewed throughout the program. Additionally the application of Six Sigma methodology to the different business types: Manufacturing, Development, and Transactional processes are emphasized.
b) Six Sigma Green Belt certificate. A Green Belt is an employee of the organization who will participate in a Six Sigma project team. Green Belts are employees trained in Basic Six Sigma concepts, including project management, team building, general problem solving and statistical analysis. They work on part-time basis, as part of a team assigned to a given project while maintaining their operational roles in the organization.
4) Certified Professional in Healthcare Quality (CPHQ) Preparatory Course. This is a One-Semester course. Classes meet once a week in the morning. The course prepares participants to set for the exam of the National Association for Healthcare Quality (NAHQ) and obtain the Certified Professional in Healthcare Quality (CPHQ) status. Participants shall be granted a certificate of attendance from the American University in Cairo. Our program covers the Body of Knowledge which Contains 125 items. The following list is merely the titles of each part of the Body of Knowledge. It includes: Management and Leadership, Information Management, Performance Measurement and Improvement, and Patient Safety.
5) Professional Certificate in Infection Prevention and Control: Upon completion of this course, the participant will be able to describe Nosocomial infection definitions terms and concepts; assess the ongoing status and design a correction plan for infection control practices; supervise and evaluate the infection control programs; develop an educational program for infection control practitioners; and communicate easily with infection control customers. The course will be given over twenty-four weeks, once per week, and 4 hours per day, with 96 contact hours. The course will include three modules; each module will require 32 hrs. Those are Identification of infectious process and practice of infection prevention and control, surveillance and epidemiological investigation, supportive services and program management, and quality improvement.
6) Certified Supply Chain Professional (CSCP): This program will provide your organizations with new perception in designing, introducing and implementing cost reduction programs, especially during the economic downturn, resulting in impressive opportunities to reduce various costs in the entire supply chain.
7) Certified in Production and Inventory Management (CPIM): This program will provide the essential concepts and strategies related to demand management, procurement and supplier planning, materials requirement planning, sales and operations planning. It will allow you to master scheduling performance measurements, supplier relationships, quality control and continuous improvement.
2. Short Courses:
The Institute of Quality Management offers short courses, i.e.: Basics of Demand Forecasting, Basics of Supply Chain Management, Basics of Purchasing Management, Basics of Warehouse Management, Six Sigma Orange Belt, Six Sigma Champion, Understanding the Six Sigma Why?, Statistical Quality Control, ISO 9006 – 12008, Developing the ISO 9000 – Documentation, Internal Quality Management System Auditing, Establishing an Environmental Management System, Quality Cost How to turn it into Profit, Environmental Management System Audit
The Institute of Quality Management offers a wide range of tailor-made programs on contractual basis.
The Citadel Capital Financial Services Center
http://www.aucegypt.edu/Business/ccfc
Director: E. Tooma
It was established in 2006, is the first of its kind in the Middle East to offer students, researchers and professionals a state-of-the-art instructional facility that integrates hands-on financial services practice with classroom financial concepts such as securities trading, risk management and asset allocation. The center provides students, researchers and professionals, access to real-time financial data, professional research tools and leading analytic software replicating a real-life trading room environment.
The Goldman Sachs Women’s Entrepreneurship and Leadership Center (WEL)
www1.aucegypt.edu/welcenter/
Director: M. ElShinnawy
It was established in 2008, is part of a global initiative providing 10,000 underserved women with a business and management education. As part of that initiative, Goldman Sachs is establishing partnerships between universities around the world. The Center, in collaboration with the Wharton School of the University of Pennsylvania, serves as the regional hub for teaching and research regarding women’s leadership in the Arab Region.
Director: M. Farag
Engineering Services was initiated in 1983 with the objective of strengthening the relationship between the School of Sciences and Engineering at AUC and local industry. Since then, Engineering and Science Services activities have steadily grown. More than one hundred forty public- and private-sector companies and governmental agencies use Engineering and Science Services, and more than one hundred of them are now regular clients.
Engineering and Science Services activities are performed by the AUC faculty in addition to professors from the national universities, engineers and scientists from industry and specialists from government agencies. The activities can be grouped into:
- Engineering and science development programs which consist of intensive short courses and are designed for practicing engineers and scientists in a wide range of specializations.
- Special training programs are tailor-made courses which are intended for personnel of a given organization on a particular topic. The programs can be given in-house or at AUC.
- Professional Program in Project Management trains engineers and other individuals to become project managers and equips them with modern techniques in this field. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in Project Management.
- Professional Program in Computer Aided Engineering enables engineers to effectively apply up-to-date computer-based techniques in their areas of interest. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in Computer-Aided Engineering.
- Professional Program in Environmental Engineering introduces engineers to different disciplines of environmental quality assessment, management and control. Six-semester-long courses (45 contact hours each) are required for the Professional Certificate in Environmental Engineering.
- Professional Program in Information Technology trains engineers, managers and other individuals to become IT-professionals and develop techniques in this field. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in IT.
- Professional Program in Contractual & Legal Aspects in Constructions Industry gives engineers, lawyers and accountants who are involved in the construction industry in-depth knowledge about the competitive use of contracts in modern organizations.
- Professional Program in Building Protection, Repair and Maintenance informs engineers about the latest developments in this area and trains them to become supervisors of repair and maintenance activities. The program consists of six courses and a capstone project.
- Professional Program in Welding Engineering introduces engineers to different welding techniques, technologies, metallurgy, consumables and welding design. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in Welding Engineering. This program is also offered online as distance education.
- Specialization Certificate in Pressure Vessels and Piping is offered in collaboration with the American Society of Mechanical Engineers (ASME) and allows practicing engineers from Egypt and the Middle East to benefit from the ASME training programs. The certificate consists of six courses and a project.
- Preparation courses for Project Management Certification. Preparation courses are offered in collaboration with PMI MENA Chapter in Egypt for the Project Management Professional (PMP) Certification. In addition, preparation courses for the International Project Management Association (IPMA) Certification are offered in collaboration with RS Management Consulting House.
- Industrial research involves long-term projects that are conducted according to a mutually acceptable contract.
- Advisory services are conducted on the basis of case-by-case contracts and cover short-term projects, aimed at solving specific problems or supplying information in a given field to users of this service.
Director: H. Al Mirazi
The professional development program offered by the Kamal Adham Center for Journalism Training and Research involves a set of non-academic courses designed for working professionals interested in expanding their skills in television, print and online journalism. Students include those already working in the field and those interested in becoming journalists or broadcast technicians.
Courses are offered for the duration of five weeks with the total of 30 teaching hours. Programs can be tailored to the specific needs of companies, organizations or groups of individuals. Topics include television script writing and producing, digital camera operations and video editing, documentary production, business reporting, online journalism and a variety of other specialized subjects.
Courses are conducted in English and Arabic.
For more information or to register, please visit the professional development program website.
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