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Apr 27, 2024
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MKTG 521 - Marketing Research
It takes a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Taught from a managerial perspective, the course emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of technologies including statistical software.
Prerequisites
Prerequisite: MKTG 520.
When Offered
Offered occasionally.
(3 cr.)
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