MKTG 520 - Marketing Management in a Global Economy

This course focuses on the analysis and management of marketing systems, characteristics of marketing systems, the management of marketing activities of the firm, physical distribution management, and social performance of marketing.
When Offered
Offered in fall and spring.
(3 cr.)

AUC New Cairo Campus

AUC Tahrir Square Campus

New York

MKTG 520 - Marketing Management in a Global Economy