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Apr 28, 2024
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MKTG 412 - International Marketing
The marketing problems and opportunities of the exporter, licenser, or manufacturer in a foreign country. Topics include factors in assessing world marketing opportunities and the international marketing mix.
Prerequisites
Prerequisite: MKTG 302.
Cross-listed
Same as INTB 412
When Offered
Offered occasionally.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
(3 cr.)
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