Apr 20, 2024  
2010-2011 Academic Catalog 
    
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Schools
  Programs
  Courses
  Course Prefix Identification
  University Calendar: 2010-2011
  The University
  Student Responsibility
  Privacy Rights of Student Records
  Incoming Student Abroad, Outgoing Exchange Programs
  Summer and Winter Sessions
  Undergraduate Admissions
  First-Year Experience Program
  Undergraduate Academic Requirements & Regulations
  Undergraduate Student Finances
  Undergraduate Student Life
  The Core Curriculum
  Graduate Admissions
  Graduate Academic Requirements & Regulations
  Graduate Student Finances
  Research
  Continuing Education and Training Programs
  Personnel & Enrollment
  My Portfolio
HELP
2010-2011 Academic Catalog [Published Catalog]

Add to Portfolio (opens a new window)

JRMC 355 - Creative Strategy and Advertising Copywriting

Development of creative strategy from the brand’s marketing strategy, and deriving key selling propositions and application in all forms of copywriting for the various advertising forms. This course is heavily based on hands-on writing experience, review and analysis of copy material.
Prerequisites
Prerequisite: JRMC 315
Notes
Enrollment is limited and priority is given to students with declared Journalism and Mass Communication majors.


(3 cr.)


Add to Portfolio (opens a new window)