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Dec 21, 2024
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JRMC 355 - Creative Strategy and Advertising Copywriting
Development of creative strategy from the brand’s marketing strategy, and deriving key selling propositions and application in all forms of copywriting for the various advertising forms. This course is heavily based on hands-on writing experience, review and analysis of copy material.
Prerequisites
Prerequisite: JRMC 315
Notes
Enrollment is limited and priority is given to students with declared Journalism and Mass Communication majors.
(3 cr.)
Check course scheduling information
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