Apr 13, 2024  
2010-2011 Academic Catalog 
    
2010-2011 Academic Catalog [Published Catalog]

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JRMC 355 - Creative Strategy and Advertising Copywriting


Development of creative strategy from the brand’s marketing strategy, and deriving key selling propositions and application in all forms of copywriting for the various advertising forms. This course is heavily based on hands-on writing experience, review and analysis of copy material.
Prerequisites
Prerequisite: JRMC 315
Notes
Enrollment is limited and priority is given to students with declared Journalism and Mass Communication majors.


(3 cr.)



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