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The University provides extensive continuing education and training programs to meet the needs of a wide variety of individuals and organizations in Egypt and the Middle East. This section gives a brief description of the programs offered by the School of Continuing Education, the Executive Education, Engineering and Science Services, and the Kamal Adham Center for Television and Digital Journalism. The training programs offered by the Desert Development Center and Social Research are described under their entries in the section on research. For more information about continuing education and training programs, please consult the publications listed by the respective unit or visit the AUC website.
Dean: C. Norman
Associate Dean for Instructional Affairs: D. Boraie
Associate Dean for Finance and Administration: W. Galal
Established in 1924, as AUC Division of Extension, the School of Continuing Education (SCE) plays a vital role in community outreach and educational programming in Egypt and the Middle East. SCE originally served as an information center, supporting lectures, films and seminars. From its early beginning, courses, programs and certificates were added, originally in the areas of English language and business and later Arabic language and translation, computers, youth programs, foreign languages, teacher education and logistics management. Today SCE’s instructional programs are divided into five divisions: Arabic and Translation Studies, Business Studies, Computer and Information Technology Studies, English Studies and Youth and Special Studies. Instruction is offered through regular and customized course offerings. Instruction takes place at AUC’s Tahrir, Zamalek and Heliopolis locations and at the newly established John D. Gerhart Field Station in El Gouna. SCE’s programs confer professional certificates as well as grant achievement certificates.
SCE Mission Statement
The mission of the School of Continuing Education (SCE) is to extend the resources of the American University in Cairo to Egypt and the region.
In carrying out this mission, the School of Continuing Education
- develops a variety of standardized and customized non-credit education and training programs for individuals as well as for the businesses and companies in which they may be employed;
- designs programs for personal enrichment across the lifespan;
- works with faculty throughout the university to assist and facilitate the design and delivery of programs to nontraditional audiences often beyond campus boundaries;
- serves as an incubator for the development and testing of new program ideas and projects at the university.
SCE Instructional Divisions
The Arabic and Translation Studies Division offers classes in translation and simultaneous interpreting designed to provide a professional foundation in the interdisciplinary nature and practice of translation and interpretation. An intensive program in the training of Modern Standard Arabic and Spoken Arabic of Cairo Teachers and courses in colloquial Egyptian Arabic and Modern Standard Arabic are also offered.
The Business Studies Division meets the diverse needs of today’s Egyptian and Middle Eastern business markets by offering mini-certificates, professional certificates, advanced professional certificates and certificates of attendance. The certificates provide students and clients with the necessary abilities to succeed in positions in the areas of sales and marketing, accounting, investment and finance, e-business, supervisory management and travel and tourism.
The Business Studies Division is an authorized training center for international associations such as the Cambridge Career Award. The division also offers review programs in the areas of accounting, investment and management such as the Certified Public Accountant (CPA), Certified Financial Analyst (CFA) and Certified Management Accountant (CMA).
The Computer and Information Technology Studies Division offers the full spectrum of Information Technology courses including programming, computer networking, database management, web designing, multimedia authoring, computer graphics production and e-learning programming.
The Computer and Information Technology Studies Division is a Cisco Regional Academy providing the Cisco Certified Network Associate (CCNA) international certification to those who are trained on the technical advancement of networking. The Division is a member of the Microsoft IT Academy Program.
The Computer and Information Technology Studies Division is an authorized training and testing center for the International Computer Driving License (ICDL) certificate. Training also takes place at several SCE sites and the international certificate is granted under the sponsorship of the UNESCO Office in Cairo.
The English Studies Division provides general English language courses at all levels of proficiency, as well as customized courses for members of various professions and for students preparing for the TOEFL, SAT and the Egyptian preparatory and secondary school certificate examinations and intensive, specialized English language courses for students enrolled in or preparing for SCE professional certificate programs. The English Studies Division is experienced in providing nationally and internationally recognized pre-and in-service English language teacher training through its institutional relationships to governmental agencies with the responsibility for improvement of education in Egypt. An example of this is the Ministry of Education’s Language Methodology and Development Program, the first teacher-training program of its kind in Egypt to be conducted via interactive videoconferencing.
The Division also organizes and hosts the annual international Skills Conference - for language education
The Youth and Special Studies Division offers German, Spanish and French language courses for adults, German, English and computer courses for young learners, art courses, and an annual Junior Summer Program for youth between the ages of 6-14 years. The Division also offers customized and tutorial courses, seminars and workshops for the benefit of the general public and individual organizations as well as providing comprehensive administrative and logistical management support services for training programs, workshops and conferences.
SCE has also begun a post baccalaureate professional certificate program for teachers and administrators.
Providing assessment and proposals’ support to the instructional divisions are the Educational Assessment and Quality Assurance and the Proposals Units. Other SCE organizational offices that provide services to the entire school are Educational Support Services, the Finance and Administration, the Communications and Marketing, and Smart Village offices.
AUC Smart Village
SCE operates an office at the Smart Village, which serves as a portal to the University for all AUC activities.
For More Information
Information on SCE’s courses, programs and Catalog may be obtained from:
School of Continuing Education
The American University in Cairo
28 Falaki Street, Bab El-Louk, P.O. Box 2511
11511 Cairo, Egypt
Telephone: (20-2) 797-6853
Fax: (20-2) 792- 2643
School of Business (BUS)
Executive Education (EE) within the School of Business (BUS) started in the late 1970s. Since then, the programs have been successful in both local and regional markets and have attracted participants from private and public sector organizations, government entities, multinationals as well as individuals seeking personal development. Today, the portfolio of EE programs offered is considered one of the most diverse and comprehensive programs in Egypt. The programs are delivered through various channels; two main channels which includethe Management Center (MC), established in 1977, targeting middle management and recent university graduates and the International Executive Education Institute (IEEI), established in 2008, offering high-end EE programs to address the needs of current and potential CEOs and senior management executives. In addition to the Citadel Capital Financial Services Center, established in 2006 and The Goldman Sachs Women’s Entrepreneurship and Leadership Center (WEL), established in 2008, which serve as a blended channel to both students and executives.
International Executive Education Institute (IEEI)
Director: G. Howaidy
The School of Business launched the International Executive Education Institute, IEEI, in 2008 to meet the demand of industry in the region for qualified world class executives. IEEI partners with the business community to serve industry at large through formulating strategic partnerships with the world’s top business schools. IEEI provides a unique learning experience that captures intellectual stimulation together with valuable networking among business leaders in the region. With an expanding roster of international academic partnerships with the world’s best business schools such as Kellogg School of Management, Marshall School of Business, National University of Singapore, Rotterdam School of Management IEEI designs and delivers both open enrolment and company specific programs for senior executives. In delivering company specific programs, IEEI combines cutting-edge academic knowledge with professional best practice suited to the context.
Vision: To be the leading regional platform for world class executive development and networking.
Mission: To enable current and emerging business leaders to master the necessary tools to grow their businesses in a challenging global environment
- Executive Development Programs: residential two to three week programs based in Egypt and the US are offered. In addition, modular non-residential programs are offered in Egypt.
- Executive Seminars: 2 to 3-day seminars are offered on topics such as corporate finance, innovation, leadership, competitiveness, asset and liability management, family business, IT-enabled strategy, global supply chain..
- CEO Forum Series: leading international experts share their latest insights and analysis with the business community.
- Company specific programs: designed specially to meet the unique training needs of executives in a company.
- Global Business Leader Series: designed to expose executives in Egypt and the region to cultural diversity and the challenges of growing a business globally.
- The Real Estate Academy: offers training programs for senior executives and professionals in Egypt and Singapore.
- Corporate Sustainability Capacity Building Program: in Partnership with Gerhart Center for Civic Engagement and Philanthropy.
Management Center (MC)
Director: A. Hamdy
The School of Business (BUS), at the American University in Cairo, is home to one of the region’s principal professional development training institutions. In 1977, the Management Center (MC) was established as a center of excellence to serve Egypt and the region, introducing professional development programs using a modern perspective of delivery and incorporating the latest management concepts and techniques. In 2009, the MC moved to its current location at the Falaki Academic Center, Down Town Campus.
The MC provides management education to more than 10,000 trainees annually in its different programs and projects. The MC alumni number, to date, is more than 100,000 managers and trainees from Egypt and the region dedicated to continued networking, professional development and educational activities. The management development programs presented by the MC cover a wide variety of offerings including; postgraduate diplomas, professional certificates, short courses and workshops in addition to tailor-made programs totaling over 300 different topics and titles.
Vision: To be the partner of choice for professional development in Egypt and the region.
Mission: To develop leaders capable of creating a positive impact on business results of their organizations in a growing and changing global marketplace.
Solutions and Services Provided:
• A comprehensive portfolio of professional training and educational programs
• Programs that both deliver classical management theories as well as current and emerging practices and techniques
• The MC provides the wide and diversified array of professional educational solutions in the following areas:
Professional Postgraduate Diplomas
Management Development Short Courses, Seminars and Workshops
Tailor made programs and courses
The MC is comprised of three institutes: Institute of Management Development (IMD), Institute of Banking and Finance (IBF) and Institute of Quality Management (IQM).
The Institute of Management Development (IMD)
Director: A. Touni
The Institute of Management Development (IMD) was founded in 1977 to provide the professional development seekers with a strong foundation in current theory, and the latest management concepts and techniques. the institute affiliates with reputable international institutions offering world class learning experience.
the Institute of Management Development is currently offering professional postgraduate diplomas and professional certificates as part of its portfolio of programs, which also includes management development seminars.
Admission Requirements for Professional Postgraduate Diplomas & Professional Certificates:
a) Bachelor‘s degree, with a minimum grade of ‘Good’, Otherwise a recommendation letter is required indicating a minimum of 2 years of related work experience.
b) Passing the English Placement Exam (SCE-EWPT) or TOEFL exam in any local licensed TOEFL center with a minimum score of 500
1. Professional Postgraduate Diplomas (Accredited by the supreme Council of Universities in Egypt subject to renewal every 3 years)
Crisis Management (CMGT) This diploma is offered in collaboration with the Postgraduate College of the Police Academy. The program is aimed at developing the scientific and practical experience of staff and managerial and technical leaders working in security and service organizations in coping and dealing with crises and disasters. The diploma encompasses eight courses as follow:
Planning for Crisis and Disaster Contingency
Crisis and Disaster Prevention
Crisis and Disaster Management
Information Communications and Decision Support Systems
Psychological, Social and Mass Communication Prospective
International Cooperation in Confronting Crisis and Disaster
Case Studies for Crisis and Disaster Management
Executive Management (EMGT). This three-semester program offers a comprehensive overview of management issues. The diploma encompasses nine courses as follow:
Management Information Technology
Sales and Marketing
Human Resource Management (HRMD) The diploma offers the necessary knowledge and skills needed by a human resource manager to enhance the performance of the employees through training, incentives, proper work environment and fringe benefits. The diploma includes six courses and a project as follows;
Recruitment and Placement
Training and Development
Compensation and Benefits
Employee & Labor Relations
Human Resource Information Systems
Project Healthcare and Hospital Management (HHMG) The diploma consists of six required courses, in addition to a graduation project, as follows:
Management One (Management Functions in Hospitals)
Management Two (Human Resource Strategies)
Marketing Healthcare Centers & Hospitals
Information Systems in Healthcare and Hospital Management
Finance & Accounting in Healthcare and Hospital Management
Improving Medical Performance (Total Quality Management)
Sales Management (SMGT). The program is designed to prepare sales professionals with the essential management skills to enable them to compete and grow in today’s professional environment. The diploma encompasses four courses and a graduation project as follows:
Setting the Sales Plan
Implementing the Sales Plan
Marketing Principles & its relation to the Selling process
Electronic Business (ELBS) The diploma aims to provide participants with the critical managerial knowledge, skills, and attitudes that complement their technical expertise and render the use of the new technologies related to E-Business effective and profitable in the current global competition. This diploma is awarded to the participant who successfully completes both the professional and the advanced certificates in addition to submitting a graduation project, which reflects an in-depth analysis and presentation of findings of a real life application case of what he has learned in the two certificates. The diploma includes:
E-Business Environment Development
Online Banking and Investment
E-Business and E-Applications
Air Travel Marketing Air Travel Marketing (ATMK): The program is designed to prepare participants to: Identify the role and function of principal organizations involved in regulating, operating, representing and organizing international air transport, identify the air transport key principles, and basic terminology, create the vision and values needed to achieve world-class standards of performance within their companies, develop multiple strategies can best focus their companies to produce higher profits while at the same time lower costs., apply the concepts behind strategic management and business policy, identify the project management tools and techniques, develop their skills to negotiate positively through most difficult situations with confidence, develop their skills to negotiate positively through most difficult situations with confidence, identify the knowledge and skills needed to deal with their staff , and organize activities involved within the station environment. The diploma consists of the following courses + One Final Project:
Mandatory Courses: Principles of Marketing of services
Airline Marketing and Sales
Customer LoyaltyAir Transport Management for Executives course
Developing your managerial mindset Elective Courses (choose only 4 courses from the following list): Leadership and Decision making
Customer Service in Service Organizations
Strategic Planning Course
Human Resource for Non Human Resource ManagersNegotiation SkillsCustomer Service and VIP HandlingBusiness Crisis ManagementSales Promotion Techniques
Advanced Sales Strategies
Air Law & Air Transport Agreements Course
NLP & Human Resources Managerial Skills
Aviation Management (AVMG): The program is designed to prepare participants to: Identify the role and function of principal organizations involved in regulating, operating, representing and organizing international air transport., apply concepts & principles of service marketing as well as several Ps of providing services, identify and Analyze customers’ needs, identify effectively the segment of their targeted market, develop customers’ needs with product innovation, product quality and effective distribution, develop creative marketing strategies that will help in increasing market share and produce higher profits with lower costs, improve the essential skills needed to influence and motivate their staff to achieve exceptional performance, improve their communication techniques to make good impression and to present a positive self image, identify, analyze and solve problems and difficulties that they encounter most frequently, develop their skills to negotiate positively through most difficult situations with confidence, and develop competency profiles The diploma consists of the following courses + One Final Project:
Mandatory Courses: Strategic ManagementAir Transport Management for Executives Course
Introduction to International Aviation & Air Law
Project ManagementElective Courses (Choose 2 courses from the following list): Business Crisis ManagementLeadership and Decision
MakingHuman Resources for Non Human Resources Managers
Developing your Managerial Mindset (Executive & Leadership Skills)
Managing an Airline Stations
Airline Marketing and Sales
Managing Distribution Channels & Costs
Aviation Security Management
Financial Management for Airports & Airlines
9) Passenger Handling Management (PMGH); The program is designed to prepare participants to: Identify technical skills related to Airport Handling, such as cargo, safety procedures, Emergency Plans….etc., identify the knowledge, skills and attitude needed to manage a Customer Service Team, develop their communication techniques, make good impression and present a positive self image, apply suitable steps for dealing effectively with passengers, deliver excellence passengers care and VIP treatment, identify Causes of passengers’ disruptive behavior and differentiate between the behavioral styles, apply recommended policies and procedures in dealing with disruptive passenger(s) and actively communicate in crucial transactions, recognize the symptoms that indicate they are under chronic stress overload, create an action plan for work, reduce and manage stress, recognize employees’ strengths and give them the feedback they need to succeed, identify employees’ strengths and problems and ways solve them, identify different types of teams, develop strategies for dealing with team conflict and common situations, and demonstrate a complete over all view of managing an airline station from the Macro prospective. The diploma consists of the following courses + One Final Project:
Mandatory Courses: Managing an Airline StationManaging a Customer Service OrganizationCustomer Service and VIP HandlingHandling Unruly
PassengersStress Management and Life Style AwarenessCoaching and Mentoring
Elective Courses (Choose one course from the following list): Team BuildingManaging People Through ChangeManaging People Performance
2. Professional Certificates:
2.1) Office Management (OMGT) This certificate assists participants to upgrade their level of understanding and to improve their contribution to the company through the skills that convey a professional image. The certificate focuses on issues of business etiquette and protocol, communication, and effective planning. The certificate encompasses four courses in addition to a graduation project as follow:
Office Management – Principles
Office Management – Skills
2.2) Electronic Business (ELBS) This certificate aims to provide participants with skills, and attitudes that complement their technical expertise and render the use of the new technologies related to E-Business effective and profitable in the current global competition. It encompasses four courses as follow:
E-Business Environment Development
2.3) Electronic Business (ELBS Advanced) ) This is an advanced certificate to provide participants with the critical managerial knowledge, skills, and attitudes that complement their technical expertise and render the use of the new technologies related to E-Business effective and profitable in the current global competition. It is awarded to participants who successfully complete the certificate, or an experienced professional, in addition to the following four courses:
Online Banking and Investment
E-Business and E-Applications
2.4) Project Management for Non-Engineers (PMNE)The certificate teaches the steps managers have to follow to ensure that their projects will be successfully completed on time and on budget, as per agreed quality. It signifies that the participant has acquired the essential skills to successfully address today’s project management challenges. He/she will learn how to successfully plan, manage and deliver projects.
Participants will also learn how to implement project management processes, develop leadership skills and respond to real-world scenarios. It encompasses six courses as follow:
Principles of Management
Finance and Accounting for Non Financials
Project Management Foundations
Project Management Process
Leadership and Change Management
Project Management Applications & Graduation Project Preparation + Presentations
3. Certificate Programs
3.1) Occupational Safety and Health Training: Using authorized trainers, the IMD provides; 30 Hour courses in Construction and/or General Industry Safety and Health hazard recognition and prevention based on the Occupational Safety and Health Administration guidelines (OSHA 30).
3.2) Essential Business Skills: The main purpose of this program is to introduce and familiarize diploma candidates with the essential business skills. By the end of this course, the participants should have acquired adequate linguistic skills in a business-related context. It encompasses two modules, i.e.: Business Writing, Executive Summary and Report.
3.3) Attendance Certificate of Train-The-Trainer (TTT): mixing theoretical, practical and interactive approach, participants will be having an integrated experience to be able to successfully apply what they have learnt in real life, It is a 6 week program with 60 hrs instructional delivery.
3.4) Attendance Certificate of Occupational Health and Safety Assessment Series (OHSAS 18001): The (OHSAS) specification gives requirements for an occupational health and safety (OH&S) management system, to enable an organization to control its OH&S risks and improve its performance. A company in compliance with the requirements should be eligible to receive a valid certification. This certificate is targeting developing the export capacities of companies within the industrial sector. It was designed in cooperation with the Industrial Modernization Center, and is currently being developed and tested. This program covers: Management systems and occupational health and safety concepts, OHSAS 18001 requirements, Establishing an occupational health and safety management system, Issue an occupational health and safety policy, targets, objectives and programs, Methods for performance measurement and control, Issue and control system documents, case study and workshop.
4. Management Development Short Courses, Seminars and Workshop Series
The Institute of Management Development offers a number of seminars, workshops, and short courses in different management concepts, theories and applications. These programs can be made available based on the needs and requirements of potential clients.
5. The Institute of Management Development offers short courses in English in the following fields: Administration Core, Call Center, Career Development Core, Career Development Advanced, Core Essentials for Business Professionals, Human Resources Core, Human Resources Advanced, Personal Development, Project Management, Sales and Marketing Core, Sales and Marketing Advanced , Supervisors and Managers Advanced, Train the Trainers, Workplace Essentials , Safety and Security, Law Courses.
Current offerings include: Leadership, Communication & Interpersonal Skills, Interviewing & Selecting Outstanding People, Business Skills, Strategic Planning & Goal Setting, Time Management, presentation Skills, Logistics, Human Recourses, Event Management, Performance & Productivity Management, Corporate Creativity & Innovation Skills, The Power of Branding & Corporate Identity, Advertising Campaign, Making Process Improvement & Manage Change, Retail Management, Cost Analysis & Performance MeasurementThe Institute of Management Development offers short courses in Arabic, i.e.: Management Skills, Business Etiquette, Computer Skills, Business Writing, Strategic Planning, Communication Skills, Project Management, Team Building, Training of Trainers , Essential Skills for HR, Email Techniques, Public Relations, Meeting Minutes, Team Building for Leaders, Information Technology Infrastructure Library, Archiving, Developing Methods for Measuring Economic Performance.
The Institute of Management Development offers a wide range of tailor-made programs on contractual basis.
Alliance ProgramsIn parallel to the Center’s Programs and Certificates the IMD allies and /or collaborates with renowned international educational, professional and /or developmental institutions to offer their programs and /or jointly approved Curricula to MC participants.
1) University of London International Programs: The University of London consists of 19 self governing Colleges and 10 other smaller specialist research Institutes.
1.1 International Management Post Graduate Diploma. (IMGD)
Lead College: Royal Holloway, Royal Holloway was founded in 1886. It received its charter from the University of London in 1900 and later merged with Bedford College (est. 1849).
Program Description:Designed to provide participants with specialist knowledge of international business, the program in International Management have been developed by academics within the School of Management at Royal Holloway, University of London. The flexibility of this program allows students to fit their studies around their home and work commitments.
To acquire the post graduate diploma participants must finish 7 core courses and 4 electives. Participants can finish the program from 1-5 years.
There are 9 core courses where participants get to choose only 7:
International accounting and finance
International business economics
International human resource management
Leadership and organizations
Philosophy of management
International operations management
There are 14 elective courses where participants get to choose only 4.
International Sustainability Management
China and the International Economy
Advertising and promotional Communication
International Business Analysis
Corporate Social Responsibility
Management of Japanese Multinational
Multinational Enterprise and the Global Economy
International Business Law
Global Financial Markets
1.2) Diploma for Graduates in Information Systems.(ISGD)
Lead College: London School of Economics and Political Science, Founded in 1895, the London School of Economics and Political Science (LSE) is regarded as an international centre of academic excellence and innovation in the social sciences. The School had the highest percentage of world leading research of any UK university, topping or coming close to the top of a number of rankings of research excellence.
Program Description: The program is suitable for graduates of any discipline who wish to secure a stand-alone qualification in information systems. The program is designed to provide a thorough grounding in the principles of information systems while developing critical skills for a wide range of real world professional situations.
To acquire the diploma participants must finish 3 core units and 1 elective. Participants can finish the program from 1-5 years.
The core units are:
Information Systems Development and Management
Information and Communication Technologies: Principles and Perspectives
Research Project in Information Systems
There are 9 elective units which participants get to choose only 1.
Introduction to Information Systems
Information Systems and Organizations
Software Engineering: Theory and Application
Information Systems Evaluation (Half Unit)
Sociology of Information Systems (Half Unit)
The Ethics and Politics of Information Systems (Half Unit)
Introduction to Programming (Half Unit)
Statistics (Half Unit)
Information and Communication Technology Policy (Half Unit)
2) Marketing Communications Professional Diploma of the International Advertising Association (IAA) - USA.The internationally recognized diploma is considered among the highest professional qualifications in the growing fields of marketing, communication and advertising. The International Advertising Association, in collaboration with the Institute of Management Development, offers a diploma that requires the following eight courses, a campaign and a minimum of a four-week-Internship:
Bases of Marketing
Principles of Advertising
Advertising Strategies and Management (Cases)
Integrated Marketing Communications + Campaign
3) Public Relations Diploma of the (Chartered Institute of Public Relations “CIPR”). Industry-recognized and a unique professional qualification awarded by a Chartered bodyPR is fast becoming one of the most valuable management tools in the region. Effective PR is a vital ingredient for many businesses, reflected in the growing investment in this activity .PR has a whole range of titles and functions: public affairs, corporate communications and investors’ relations among others. Whether it realizes it or not, any business is already engaged in PR activities one way or another, with a concrete contribution to its competitive edge and market growth. By raising the profile of PR, a business is simply acknowledging and taking charge of an activity that is already happening around.
The Diploma encompasses three courses:PR Theory and Practice
Planning and Management
Self-directed Research Investigation into an aspect of PR Practice and Theory
4) Marketing Qualifications of the Chartered Institute of Marketing - UK (CIM) The CIM is the leading international body for marketing and business development. It provides internationally recognized qualifications that meet industry needs.
4.1) The Professional Certificate in Marketing (CIM) This certificate gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims at providing a practical insight into the principles and applications of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within the market and to reflect employers’ views of marketing in today’s business environment. The qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description. The certificate encompasses the below four courses:
Assessing the Marketing Environment
Marketing Information and Research
4.2 The Professional Diploma in Marketing (CIM). This qualification is ideal for marketers concerned with managing the marketing process at an operational level, as well as those who aim to build on knowledge gained at the certificate level with a future marketing management role in mind. The certificate encompasses the below four courses:
Marketing Planning Process
Delivering Customer Value through Marketing
Project Management in Marketing
4.3 The Chartered Postgraduate Diploma in Marketing (CIM) is a challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas. It is ideal for marketers working at a strategic level or aspiring to do so. The certificate encompasses the below five courses:
Analysis and Decision Marketing Leadership and Planning
Marketing Leadership & Planning
Managing Corporate Reputation
5) Construction Project Manager Certified Program of the American Society of Civil Engineers (ASCE), in collaboration with Institute of Business Development (IBD). An essential tool for maintaining high professional standards- the certification shows that you have demonstrated mastery of the construction project structure and have accepted the professional challenge to stay abreast new development in the engineering field on the managerial level. The certificate consists of the following:
Management and Leadership Skills for Engineers
Planning, Using, and Analyzing the Project Schedule
Construction Project Administration and Claims Avoidance
Preparing Engineers to Work Effectively
Key Financial, Marketing, and Human Relations
How to Write a Business Plan
Finance and Accounting for Non-Financial Managers
The Institute of Banking and Finance (IBF)
Acting Director: A. Farouk
The Institute of Banking and Finance was founded in 1987 to meet the increasing need for specialized programs in the areas of banking, finance and investment. Due to the introduction of new economic systems and the expansion of international banking and the promotion of foreign investments in Egypt and the Middle East, the institute caters to the needs of professionals and managers by introducing them to the latest trends and applications in the areas of international business, foreign investment, corporate finance, and investment banking.
The Institute of Banking and Finance offers a number of diplomas, professional certificates and short courses on regular bases addressing local and regional needs and requirements, the following professional Diplomas & Certificates are among its portfolio:
Admission Requirements for professional Diplomas and Certificates:
a) Bachelor degree with a minimum grade of ‘Good’. Otherwise a recommendation letter is required indicating a minimum of 2 years work experience.
b) Passing the English Placement Exam or TOEFL exam in any local licensed TOEFL center with a minimum score of 500
c) Passing an Accounting placement exam with a minimum score of 70%
1. Professional Postgraduate Diplomas (Accredited by the supreme Council of Universities in Egypt subject to renewal every 3 years)
1.1) Banking Credit and Risk Management:(BCRM)The diploma is designed to meet the increasing sophistication of all finance areas & the Development of credit & risk. Due to the Emergence of Mega projects in the Egyptian Market, Related expertise & Knowledge are crucial to the success of the organizations. Credit & Risk professionals need to consistently acquire, develop & polish their skills to confidently undertake their tasks & respond to change.
The program is divided into two parts; Professional Certificate and Professional Diploma with an aim of expanding the participant level from basic and essential credit knowledge required for junior credit officers to advanced courses serving middle level Management and executives working in the Banking Credit department of a bank.
The Program is taught by top professionals from the Market who delivers both Breadth & Depth of current Credit & Risk developments, & provides the essential skills to accommodate related challenges & changes. Participants should fulfill:
a. Requirements for Professional Certificate; 8 Courses as well as graduation project are required:
Introduction to Finance & Accounting
Economic/ Industry Analysis
Lending Rationales “ Asset Conversion/ Asset Protection”
Financial Statements & Ratio Analysis
Cash Flow Mechanics/ Projections Assumptions
Credit Structuring & Problem Loans
Legal Aspects of Credit
b. Requirements for Professional Diploma, 3 courses are required:
Project Finance & Syndication
Financing and Evaluating SME’s
1.2) Corporate Finance & Investment: (CFIS)In the increasingly competitive Egyptian Environment, firms need to ensure they are properly developing a practical approach to their Corporate and Project Finance Strategies. In this program, participants will acquire both a technical and theoretical approach to a variety of finance techniques. They will also be introduced to different projects, including awareness of opportunities and risks associated with each type of project as well as the analysis and techniques for trading securities and brokerage. It covers valuation of assets, portfolio management and technical analysis.
The program is divided into two parts; Professional Certificate and Professional Diploma with an aim of expanding the participant level from basic and essential corporate knowledge required for junior corporate officers to advanced courses serving middle level Management and executives working in Investment and Corporate Institutions. Participants should fulfill:
a. Requirements for Professional Certificate; 8 Courses as well as graduation project are required:Introduction to Finance & Accounting
Economic/ Industry Analysis
Lending Rationales “ Asset Conversion/ Asset Protection”
Financial Statements & Ratio Analysis
Cash Flow Mechanics
Securities Industry & Capital Markets
Valuation Of assets
b. Requirements for Professional Diploma, Five additional courses are required:
Mergers & AcquisitionsTechnical Analysis
Introduction to Financial Derivatives
2. Professional Certificates:
2.1) Banking Credit and Risk Management (described above within postgraduate diploma) PCRM,
2.2) Corporate Finance & Investment (described above within postgraduate diploma) CFIS
2.3) Retail Banking & Consumer Lending Techniques:(RTBK)Personal, retail and consumer banking is an important trend for major worldwide banks and financial institutions. It is critical in combating today’s fierce competition and globalization, hence meeting and satisfying the needs of the most important segment in the market. This program emphasizes the retail banking concepts, theories, products, services as well as the main distribution channels. Participants will develop their marketing and selling skills to meet the Retail Banking needs. The program encompasses five courses as follows:
Retail Strategies and Corporate Leadership
Marketing, Sales and Coaching
Back Office ManagementRetail Credit Management
2.4) Business Advisors Program (BAP) in collaboration with the BDSSP; Business Development Services Support Project; BDSSP is funded by the Canadian International Development Agency (CIDA) and executed by the Association of Canadian Community Colleges (ACCC). The project’s mission is to enhance the Facilitation and Provision of Business Development Services (BDS) in Egypt. The establishment of the delivery of the BAP in Egypt is a key to build a cadre of young business advisors who would support the growth and development of Egyptian Small and Medium Enterprises (SMEs). The program compasses two modules:
· In module 1: Buisness Planning, participants will learn how to advise clients on how to identify business opportunities, screen and select the most suitable one and develop a business plan.
· In module 2: Business Improvement Planning, they will develop diagnostic skills in marketing, production, organization and finance for existing enterprises, as well as develop a business improvement plan.
In addition, the program places emphasis on counseling skills that are critical to advising SME clients.
3. Short Courses:
The Institute of Banking and Finance offers set of short courses tackling the main issues in the Egyptian Market. Current offerings include: Finance for Non Financials, Project Finance & Syndications, Mergers & Acquisitions, Financing and Evaluating SME’s, Feasibility Studies, Islamic Finance
4. Tailored Programs:Since, IBF’s aim is to offer a very special kind of service for its clients, it offers specially designed tailored programs (either in Arabic or English) to meet its clients’ needs at the time & place convenient for them.Samples of programs offered tailored to Banks and Financial Institutes:
Corporate Banking Credit Program tailored to National Bank of Egypt
Corporate Banking Credit program tailored to Credit Agricole Egypt
Corporate Banking Credit program tailored to NSGB
Basic and Advanced Investment program tailored to HSBC
5. Recruitment & Promotional Exams:
IBF also provides Recruitment Services by conducting recruitment exams to different banks in Egypt to support them in selecting the best calibers from the market. Moreover, IBF offers promotional exams to evaluate Bank’s staff before being promoted to any managerial levels.
6. International Programs:In parallel to the American University in Cairo’s professional postgraduate diplomas and professional certificates, the Institute of Banking and Finance allies and/or collaborates with international educational and professional institutions, to offer their accredited reputable professional postgraduate diplomas and professional certificates.
6.1 Diploma for Graduates in Banking (LSES): Alliance with London School of Economics and Political Science (LSE)
Founded in 1895, the London School of Economics and Political Science (LSE) is regarded as an international center of academic excellence and innovation in the social sciences. The 2008 HEFCE Research Assessment Exercise confirmed LSE as a world leading Research University. The School had the highest percentage of world leading research of any UK university, topping or coming close to the top of a number of rankings of research excellence.
LSE graduates are found in senior positions in organizations and government worldwide. Alumni and former staff include 15 Nobel Prize winners in Economics, Peace or Literature and 37 past or present Heads of State.
Program Description: The program is suitable for graduates of any discipline who wish to secure a stand-alone qualification in banking. The program is designed to provide a thorough grounding in the principles of banking while developing critical skills for a wide range of real world professional situations.
The program is developed by academics at The London School of Economics and Political Science (LSE), regarded as an international centre of academic excellence and innovation in the social sciences.
To acquire the diploma students must finish 1 core unit and 3 electives. Students can finish the program from 1-5 years.
The core unit is: Principles of Banking and Finance
There are 8 elective units from which students get to choose only 3:
Valuation and Securities Analysis
Auditing and Assurance
6.2 Alliance with Morgan International:Morgan International is a leading regional provider of educational and training services. With a global approach to service delivery, Morgan International responds to students’ complex challenges with services that span national boundaries. Morgan International offers a broad portfolio of services tailored to the needs of partners, corporate accounts and end users. Staffed by highly skilled international team, Morgan International can meet its customer support service requirements. The Institute of Banking and Finance allies with Morgan International to provide the listed below designations:
CPA Designation: One of the world’s leading licensing examinations, the CPA Examination serves to protect the public interest by helping to ensure that only qualified individuals become licensed as CPA’s. CPA’s typically begin their careers in public accounting because it provides the fastest and broadest exposure to a variety of businesses. However, the traditional role of a CPA continues to expand and includes all aspects of business from performance to growth strategy. Moreover, today’s CPA’s are leaders, as well as close collaborators in high-profile organizational initiatives that require skills far beyond number-crunching.
CFA Designation: The Chartered Financial Analyst (CFA) designation is one of the fastest professional credentials in the world and is a globally recognized standard for measuring the competence and integrity of Investment Professionals. Achieving your CFA can place you among the elite in the investment management profession. It’s the most respected and valued credential in the global finance community and your passport to advancement within the investment management profession.
CMA Designation: The CMA program tests and validates expertise in areas essential to analyzing, managing and evaluating business solutions that contribute to the success of an organization. Those who have earned the CMA credential have demonstrated both technical competencies and an understanding of the linkage between strategy and financial performance, grounded in a firm commitment to upholding strict professional ethical standards.
CIA Designation: The CIA designation is the only globally accepted certification for internal auditors and remains the standard by which individuals demonstrate their competency and professionalism in the internal auditing field. Attaining the CIA designation outwardly indicates your achievement and commitment to the profession. Furthermore, it offers your additional expertise and thorough knowledge of operations. The CIA is a valuable resource to executive management and boards in accomplishing overall goals and objectives. The CIA designation makes a world of difference, no matter where you choose to practice internal auditing.
Institute of Quality Management (IQM)
Acting Director: T. Wahdan
Established in 1994, the Institute of Quality Management became one of the pioneering institutions in total quality management in Egypt and the Middle East. The institute promotes quality disciplines and systems in the business and healthcare sectors. It offers a wide range of educational, training and technical assistance programs for organizations and individuals in the area of quality management. The Institute of Quality Management is supported by a team of experienced, qualified practitioners with substantial hands-on experience to turn quality management principles and concepts into practice. The institute’s programs and activities are divided into segments namely, education and training for the business sector and education and training for healthcare providers.
Admission Requirements for Professional Postgraduate Diplomas & Professional Certificates:
a) Bachelor’s degree with a minimum grade of ‘Good’, Otherwise a recommendation letter is required indicating a minimum of 2 years work experience.
b) Passing the English Placement Exam or TOEFL exam in any local licensed TOEFL center with a minimum score of 500
1. Professional Postgraduate Diplomas (Accredited by the Supreme Council of Universities in Egypt subject to renewal every 3 years)
1.1) Total Quality Management & Quality Management Systems (TQMG). The program is designed to qualify participants to be successful quality managers and provide them with the necessary skills to lead their companies when establishing quality, Six Sigma, or environmental management systems that satisfy the requirements of international standards such as ISO 9000 and ISO 14000. The program also provides participants with about 70% of the body of knowledge of the “Manager of Quality/Organizational Excellence” certificate from the American Society for Quality (ASQ) in the United States of America. The program encompasses six courses as follow:
The Basic Six Sigma Breakthrough Improvement Process
Statistical Quality Control
Standards for Quality and Environmental Management Systems
Planning for Top Quality
Managing the Quality Functions
1.2) Total Quality Management for Healthcare Reform (TQMH) It is a three-semester- postgraduate diploma. the diploma is designed to provide the participants with the necessary background, together with hands-on-experience, to implement what is learned in real practice context. The participants receive about 70% of the Body Knowledge required for the exam of the Health Care Quality Certification Board in the United States of America. The program encompasses six courses as follow:
The Basic Six Sigma Breakthrough Improvement Process
Managing Information in Healthcare
Planning for Top Quality in Healthcare Services
Quality / Environment System Standards in Healthcare
Improving Organizational Performance
2. Certificate Programs
2.1) Certified Quality Inspector. The certificate is designed for quality technicians to enhance their skills in analyzing quality problems, preparing inspection plans and work instructions, measuring process performance, and preparing formal reports using fundamental statistical methods. The certificate duration is two semesters. It covers several topics, i.e.: Quality Definition and Tools, System Structures and Quality, Quality Audit and Standards, Statistical Methods, Auditing and Inspection, Process of Quality Development
2.2) Programs offered in the area of Six Sigma: The Institute of Quality Management offers, in collaboration with Quality of America, the following Sigma training certification:
a) Lean Six Sigma Green Belt certificate. (LSSGB) A Green Belt is an employee of the organization who will participate in a Six Sigma project team. Green Belts are employees trained in Basic Six Sigma concepts, including project management, team building, general problem solving and statistical analysis. They work on part-time basis, as part of a team assigned to a given project while maintaining their operational roles in the organization.
b) Lean Six Sigma Black Belt certificate. (LSSBB) The internationally recognized Lean Black Belt certificate is considered among the highest professional qualification in the field of Six Sigma. A Black Belt is an employee at a managerial level or a technical specialist who is assigned the full responsibility to implement Six Sigma throughout the business unit. Black Belts are on site Six Sigma implementation experts, with the ability to develop, coach and lead cross-functional process improvement teams. The program consists of four modules; each module is about 50 training hours. Practical application of training is performed through each participant’s project and reviewed throughout the program. Additionally the application of Six Sigma methodology to the different business types: Manufacturing, Development, and Transactional processes are emphasized.
2.3) Professional Certificate in Infection Prevention and Control: Upon completion of this course, the participant will be able to describe Nosocomial infection definitions terms and concepts; assess the ongoing status and design a correction plan for infection control practices; supervise and evaluate the infection control programs; develop an educational program for infection control practitioners; and communicate easily with infection control customers. The course encompasses three modules; each module will require 32 hrs. Those are:
Identification of infectious process and practice of infection prevention and control
Surveillance and epidemiological investigation
Supportive services and program management, quality improvement relevant and accreditation
2.4) Attendance Certificate of Manager of Quality/Organizational Excellence (CQOE). The program prepares participants for the exam of “Manager of Quality/Organizational Excellence” held by the American Society for Quality (ASQ). This exam was held for the first time in Egypt in October 2000 at the Institute of Quality Management, which is one of ASQ’s international centers. The Institute of Quality Management has developed the training material required to cover the knowledge for the certified quality manager exam, and continuously works to make the program competitive and unique in the marketplace. Participants shall be granted a certificate of attendance from the American University in Cairo. Program covers several topics, i.e. Leadership, Strategic Plan Development and Deployment, Management Elements and Methods, Quality Management Tools, Focused Organizations, Supply Chain Management, Training and Development
2.5) Attendance Certificate Certified Professional in Healthcare Quality (CPHQ) Examination Review Program. The program prepares participants to set for the CPHQ examination, administered by the Healthcare Quality Certification Board of the National Association for Healthcare Quality (NAHQ), and obtain the Certified Professional in Healthcare Quality (CPHQ) status. Participants shall be granted a certificate of attendance from the American University in Cairo. Our program covers the Body of Knowledge which Contains 125 items. The following list is merely the titles of each part of the Body of Knowledge: Management and Leadership, Information Management, Performance Measurement and Improvement, and Patient Safety.
2.6) Attendance Certificate for the “Certified Supply Chain Professional (CSCP) APICS; the association for operations management is the global leader and premier source of the body of knowledge in the operations management area>This program helps prepare participants to successfully pass the CSCP exam by APICS and provides essential concepts related to customer and supplier relationships, continuous improvement, distribution requirement planning, global logistics and international business as well as e-business vision and strategy.
2.7) Attendance Certificate for the “Certification in Production and Inventory Management (CPIM ) “This Program helps prepare participants to successfully pass the CPIM exam by APICS and provides the essential concepts and strategies related to demand management, procurement and supplier planning, materials requirement planning, sales and operations planning. It will allow you to master scheduling performance measurements, supplier relationships, quality control and continuous improvement.
3. Short Courses:
The Institute of Quality Management offers short courses, i.e.: Six Sigma Yellow Belt, Basics of Demand Forecasting, Basics of Supply Chain Management, Basics of Purchasing Management, Basics of Warehouse Management, Six Sigma Orange Belt, Six Sigma Champion, Understanding the Six Sigma, Statistical Quality Control, ISO 9006 – 12008, Developing the ISO 9000 – Documentation, Internal Quality Management System Auditing, Establishing an Environmental Management System, Quality Cost How to turn it into Profit, Environmental Management System Audit.
The Institute of Quality Management offers a wide range of tailor-made programs on contractual basis.
The Citadel Capital Financial Services Center
Director: E. Tooma
Director: Eskandar Tooma
Established in 2006, the Citadel Capital Financial Services Center (CCFC) is the first of its kind in the Middle East to offer students, researchers and professionals an exciting, state-of-the-art instructional facility that integrates hands-on financial services practice into classroom financial concepts such as securities trading, risk management and asset allocation.
CCFC’s mission is to enhance financial education and research through the use of high-tech financial information technology, to fulfill the need for real and timely financial data flow and to contribute to the development of new financial products and applications through the array of financial software and tools we offer. In fulfilling this mission, CCFC works on creating a supportive educational and research environment bustling with eager students and keen faculty in search of the latest financial and economic data.
Over the past five years, CCFC has worked on creating strong partnerships with top international information and training providers. CCFC is proud of its established relationship with its main academic sponsors Thomson Reuters, Noozz.com and EGID, which offers AUC students and faculty access to a wide range of databases with comprehensive and timely financial data, news and research reports. CCFC’s relationship with its academic sponsors is a dynamic one which goes beyond access to their products to include other academic services and workshops. The partnership between CCFC and Thomson Reuters has resulted in the ‘Reuters Certification Training Program’ for AUC students, which has become a competitive program offering training workshops by Thomson Reuters certified trainers on their Databases including Reuters3000 Xtra, Reuters Knowledge and Datastream and giving students a chance to sit for online assessments to become certified users. CCFC also publishes a quarterly newsletter with Thomson Reuters and a weekly newsletter with Noozz.com which cover local, regional and international market performance and allows our students and faculty to follow up on the most recent financial and economic highlights.
CCFC’s role has also encompassed designing and delivering innovative activities, mini-classes workshops, guest lectures, competitions and training programs that contribute to developing individuals with strong financial and analytical skills. It is proud to have over 1000 AUC students, faculty, staff, alumni and professionals that have benefited from its resources and services over the past five years. CCFC is also an accredited training provider of the Chartered Institute of Securities and Investments (CISI) and the Microfinance Management Institute (MFMI) and offers a range of customized training programs in Advanced Corporate Financial Modeling, Risk in Financial Services amongst others.
During the coming period, CCFC will continue extending an imperative educational goal of creating an innovative and interactive learning environment to develop future market leaders and enhance financial professionals’ know-how.
Goldman Sachs 10,000 Women Entrepreneurship and Leadership Program
Director: M. ElShinnawy
Established 2008, 10,000 Women Entrepreneurship and Leadership Program is part of the Goldman Sachs 10,000 Women initiative, a global initiative providing 10,000 underserved women entrepreneurs with a business and management education in developing countries. The AUC program in partnership with the Wharton School of the University of Pennsylvania, is committed to enhancing the growth and development of women entrepreneurs in the Arab Region through a unique blend of certificate programs, research programs, mentoring and networking activities that will lead to the social and economic development of the region.The program has graduated 202 entrepreneurs since its inception in 2008.
El-Khazindar Business Research and Case Center (KCC)
Director: A. Tolba
The Khazindar Business Research and Case Center (KCC) is the first and only case clearinghouse in Egypt. Established in 2007, its mission is to publish business case studies, in addition to offering other educational services aiming at providing participant-centered learning tools to its various stakeholders. The center aims at serving students, faculty, industry, and training companies by providing high-quality cases and business research reports on the Middle East and North Africa (MENA) region. It also helps in training faculty members in case development and classroom integration and guiding students in case analysis and case solving. KCC’s services are dedicated to improving the quality of business education, as well as connecting businesses and students in the region”
Access to Knowledge for Development Center (A2K4D)
Director: Nagla Rizk
Access to Knowledge for Development Center (A2K4D) was established in 2010 as a center for academic scholarship, research and policy analysis on access to knowledge for development in Egypt and the Arab world. Recognizing the integral relationship between knowledge and human development, A2K4D promotes multi disciplinary research meant to further conceptualize and investigate the economic, legal, political and social issues confronting access to knowledge (A2K) in Egypt and the region. Based on solid theoretical foundations, A2K4D research serves to provide policy makers, negotiators and international representatives with well-researched intellectual property alternatives in areas as diverse as ICTs, software, health, trade, education, culture and agriculture. A2K4D research also helps devise well thought-of business models that address the tension between the interests of knowledge users and producers.
A2K4D serves as a regional research hub for A2K scholars, working towards developing a strong network of academic researchers with partners from civil society, industry, policy bodies and other stakeholders. A2K4D works in close collaboration with the overall global A2K movement and partners within the Access to Knowledge Global Academy (A2KGA), including the Information Society Project at Yale Law School and sister institutions from Brazil, China, India and South Africa.
Director: M. Farag
Engineering Services was initiated in 1983 with the objective of strengthening the relationship between the School of Sciences and Engineering at AUC and local industry. Since then, Engineering and Science Services activities have steadily grown. More than one hundred forty public- and private-sector companies and governmental agencies use Engineering and Science Services, and more than one hundred of them are now regular clients.
Engineering and Science Services activities are performed by the AUC faculty in addition to professors from the national universities, engineers and scientists from industry and specialists from government agencies. The activities can be grouped into:
- Engineering and science development programs which consist of intensive short courses and are designed for practicing engineers and scientists in a wide range of specializations.
- Special training programs are tailor-made courses which are intended for personnel of a given organization on a particular topic. The programs can be given in-house or at AUC.
- Professional Program in Project Management trains engineers and other individuals to become project managers and equips them with modern techniques in this field. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in Project Management.
- Professional Program in Computer Aided Engineering enables engineers to effectively apply up-to-date computer-based techniques in their areas of interest. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in Computer-Aided Engineering.
- Professional Program in Environmental Engineering introduces engineers to different disciplines of environmental quality assessment, management and control. Six-semester-long courses (45 contact hours each) are required for the Professional Certificate in Environmental Engineering.
- Professional Program in Information Technology trains engineers, managers and other individuals to become IT-professionals and develop techniques in this field. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in IT.
- Professional Program in Contractual & Legal Aspects in Constructions Industry gives engineers, lawyers and accountants who are involved in the construction industry in-depth knowledge about the competitive use of contracts in modern organizations.
- Professional Program in Building Protection, Repair and Maintenance informs engineers about the latest developments in this area and trains them to become supervisors of repair and maintenance activities. The program consists of six courses and a capstone project.
- Professional Program in Welding Engineering introduces engineers to different welding techniques, technologies, metallurgy, consumables and welding design. Six semester-long courses (45 contact hours each) are required for the Professional Certificate in Welding Engineering. This program is also offered online as distance education.
- Specialization Certificate in Pressure Vessels and Piping is offered in collaboration with the American Society of Mechanical Engineers (ASME) and allows practicing engineers from Egypt and the Middle East to benefit from the ASME training programs. The certificate consists of six courses and a project.
- Preparation courses for Project Management Certification. Preparation courses are offered in collaboration with PMI MENA Chapter in Egypt for the Project Management Professional (PMP) Certification. In addition, preparation courses for the International Project Management Association (IPMA) Certification are offered in collaboration with RS Management Consulting House.
- Industrial research involves long-term projects that are conducted according to a mutually acceptable contract.
- Advisory services are conducted on the basis of case-by-case contracts and cover short-term projects, aimed at solving specific problems or supplying information in a given field to users of this service.
Director: H. Al Mirazi
The professional development program offered by the Kamal Adham Center for Television and Digital Journalism involves a set of non-academic courses designed for working professionals interested in expanding their skills in television, print and online journalism. Students include those already working in the field and those interested in becoming journalists or broadcast technicians.
Courses are offered for the duration of five weeks with the total of 30 teaching hours. Programs can be tailored to the specific needs of companies, organizations or groups of individuals. Topics include television script writing and producing, digital camera operations and video editing, documentary production, business reporting, online journalism and a variety of other specialized subjects.
Courses are conducted in English and Arabic.
For more information or to register, please visit the professional development program website.