MKTG 3201 - Marketing Research (3 cr.)
Prerequisites
MKTG 2101 AND (MACT 3224 or MACT 2222 )
Description
The nature and scope of marketing research. The scientific method and its application in the field of marketing, research design, basic methods of collecting data, marketing research procedures, applications of marketing research.
When Offered
Offered in fall and spring.
Notes
Enrollment in this course is limited, and priority is given to students from within the major, students enrolling in this course to complete a collateral requirement in another major, and students who have declared business administration as a minor.
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