MKTG 2101 - Principles of Marketing (3 cr.)
Description
The nature and scope of marketing. Marketing systems and the marketing environment, definition of a market, market segmentation, and buyer behavior. The marketing mix: product, place, price, and promotion. Marketing research and marketing information systems. The application of these topics to the Egyptian environment constitutes an important part of the study. Some of the class discussions and projects will incorporate entrepreneurial issues in Marketing.
When Offered
Offered in fall and spring.
Notes
Enrollment in this course is limited, and priority is given to students from within the major, students enrolling in this course to complete a collateral requirement in another major, and students who have declared business administration as a minor.
Check course scheduling information
Add to Portfolio (opens a new window)
|
