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Nov 27, 2024
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MGMT 510/5307 - Entrepreneurship and Innovation (3 cr.)
Prerequisites
ACCT 5201 , FINC 5201 , FINC 5202 , MGMT 5202 , MKTG 5201 , MOIS 5201 , OPMG 5201 and OPMG 5202 .
Description
Innovation lies at the heart of economic growth in the modern world. Entrepreneurs with the ability and resourcefulness to establish their own business are critical to the process of innovation. Innovation is not just about starting a new business but it is also about creating and developing Innovative ways of management. Whether you are thinking of starting a new venture or developing innovative mechanisms of management in a large organization, you will need to understand Entrepreneurship and Innovation.
This course takes students through the various aspects of starting, managing, and growing a business. Whether you want to start a new venture, a new project, or develop an innovative way of management. You will need to write a business plan? This course will teach you how to write a business plan, its benefits and how does it differ from a feasibility study.
Opportunity identification, clear business and market definition, segmentation, and entry, building a team and creating a suitable organizational form, avoiding common pitfalls, and various strategies for starting or growing a business , are among the numerous facets of entrepreneurship covered in the course.
Methods employed include individual and group case analysis, writing a business plan, interviews with, and talks by, entrepreneurs, and profiling of successes and failures.
Cross-listed
Same as ECNG 5274 /GREN 5204 .
When Offered
Offered in fall and spring.
Check course scheduling information
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