|
Sep 28, 2024
|
|
|
|
MKTG 526 - Marketing Communications Management Management of the external communication mix of an enterprise, the inward flow of market intelligence such as market research, sales reports, competitive actions, the outward flow of sales messages through personal selling, use of mass communication, and brand and corporate image building are some of the discussed topics. Prerequisites Prerequisite: MKTG 520. When Offered Offered occasionally. (3 cr.)
Check course scheduling information
Add to Portfolio (opens a new window)
|
|