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Sep 28, 2024
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MKTG 521 - Marketing Research It takes a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Taught from a managerial perspective, the course emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of technologies including statistical software. Prerequisites Prerequisite: MKTG 520. When Offered Offered occasionally. (3 cr.)
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