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Sep 28, 2024
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MKTG 420 - Advanced Marketing Research
An elective marketing course designed to strengthen abilities to perform marketing research at a level superior to that most marketing graduates worldwide. The topics offered will be chosen with particular emphasis on their value to Egyptian and regional organizations. Such topics include the qualitative techniques-focus groups, long interviews, participant observation, projective exercises-and advanced widely-accepted quantitative market research methods including perceptual mapping, data mining, and conjoint analysis.
Prerequisites
Prerequisite: MKTG 405 and 410.
When Offered
Offered occasionally.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
(3 cr.)
Check course scheduling information
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