|
Sep 28, 2024
|
|
|
|
MKTG 408 - Marketing Communications Management An introduction to marketing communications, covering advertising, sales promotion, personal selling and public relations. The design, management and integration of an organization’s marketing communications strategy. Prerequisites Prerequisite: MKTG 302. When Offered Offered occasionally. Notes Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
(3 cr.)
Check course scheduling information
Add to Portfolio (opens a new window)
|
|