Mar 04, 2024  
2009-2010 Academic Catalog 
2009-2010 Academic Catalog [Published Catalog]

Communication and Media Arts (B.A.)

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Today’s communication and media professionals need to have a broad background in both traditional and new media and to understand the impact of the convergence of these media on society. By combining media practice with communication theory, this degree covers a broad spectrum of critical perspectives on the media and introduces a range of contemporary media practices.

The major in CMA provides students with rigorous academic and professional training that is complemented with a strong liberal arts education. The goal of this major is to produce well-rounded students who are knowledgeable about contemporary media theories and research issues, have developed excellent writing skills, have gained production and presentation skills, and are critical thinkers and writers. 

To declare a major in Communication and Media Arts, students must have completed 24 credit hours of university coursework and must have completed or be currently enrolled in ECLT 103.

Students who seek the Bachelor of Arts in Communication and Media Arts are not permitted to have a major or a minor in Integrated Marketing Communication or Journalism. Students must complete a minimum of 120 credits for the Bachelor of Arts degree in Communication and Media Arts.

Core Curriculum (34-46 credits)


Choose three courses from any of the following tracks: (9 credits)

General Electives/Minor,

depending on the number of credit hours needed to complete the 120 credits required for a bachelor’s degree from AUC. Students are encouraged to select elective courses or to minor in areas such as the performing arts (music, film, and theater), computer science, management, marketing, Arabic Studies, Middle East Studies, and others.

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