Apr 18, 2024  
2021-2022 Academic Catalog 
    
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2021-2022 Academic Catalog [Published Catalog]

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JRMC 000/3390 - Media Economics (3 cr.)


Prerequisites
JRMC 2200  

Description
This course covers the fundamental concepts, theories, and approaches of media economy. Students learn how to use these theoretical concepts to analyze media markets, industries, and the practices of media organizations. In addition, students study the factors that shape media economy, such as technology, regulations, organizational and strategic factors. Finally, the course discusses the new media trends in media economy and the development of social media industries, and examines the impact of media economy on vital issues, such as media policy making, competition law and social discourse.


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