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Apr 25, 2024
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JRMC 000/3366 - Online Behavior and Web Analytics (3 cr.)
Prerequisites
Junior Standing
Description
This course proficiently tackles today’s business challenges with this powerful new framework that will permanently change how students think about analytics. It provides a wealth of tactics for creating a pragmatic strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multi-channel campaigns, achieving optimal success by leveraging experimentation, and employing approaches for truly listening to your customers.
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