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Nov 23, 2024
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GREN 522/5222 - Strategic Management of Innovation (3 cr.)
Description
Innovation is regarded as a critical source of competitive advantage in an increasingly changing environment. Innovation is production or adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and establishment of new management systems. This course will study the theory and practice of innovation as a process and an outcome based on a comprehensive model of innovation which consists of three determinants: innovation leadership, managerial levers and business processes. The course will examine the impact of accelerating innovation on cost, product quality and marketability; organizational changes required to couple R&D with marketing and commercialization; and the managerial skills and professional expertise needed to develop a sustainable innovation practice within an organization.
Cross-listed
Same as and ECNG 5273 .
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