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Nov 24, 2024
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ARTV 213/2113 - Introduction to Visual Cultures (3 cr.)
Description
This lecture course provides a primer in visual literacy across media, introducing students to key terms and methods for critically reading the visual world including iconology, formal analysis, art history, ideological analysis, and semiotics. Students gain fluency in understanding how images work in cultural context to communicate meaning, to express a sense of self, to convey pleasure, to sell things, and to distribute power. Questions of the effect of specific visual technologies are also engaged, particularly their impact on perception and conduct. Examples are drawn from fine art, advertising, film, popular culture, and new media.
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