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Dec 30, 2024
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EMBA 611/5611 - Competitive & Corporate Strategy (International Live-in Module) (2.75 cr.)
Description
Corporate Strategy focuses on business policy by a firm and the development and implementation of a business strategy that will allow the firm to achieve its goals and objectives. Achieving these goals and objectives usually occurs within a competitive context, in which other rival organizations seek similar if not the same ends (e.g. market share, profits, control of scarce resources, etc.). How a firm stands against its rivals’ attempts and how it develops and implements a competitive strategy. Topics include industry analysis and competitive advantage as it derives from the firm’s strategic investments, resources allocation, and organizational coalitions.
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