Jun 14, 2024  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [Published Catalog]

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MKTG 521/5301 - Marketing Research Methods (3 cr.)



Prerequisites
BADM 5310  

Description
This course highlights the importance of using a variety of marketing research methods in making marketing decisions. This course is designed to offer an understanding of the market research process through coverage of the steps comprising the process from defining the research problem, to developing an approach, to formulating a research design, to data collection, analysis, and conclusions. The course takes on an applied orientation in covering the research process. The course examines the proper use of statistical applications, with an emphasis on the interpretation and use of results. The course describes the process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. It also covers recent developments in the systematic recording and use of internal and external data needed for marketing decisions.

When Offered
Offered occasionally.



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