Jun 14, 2024  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [Published Catalog]

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MKTG 405/3201 - Marketing Research (3 cr.)

MKTG 2101  AND (MACT 3224  or MACT 2222  or MACT 1221 )

The nature and scope of marketing research. The scientific method and its application in the field of marketing, research design, basic methods of collecting data, marketing research procedures, applications of marketing research.

When Offered
Offered in fall and spring.
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.

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