Nov 22, 2024  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [Published Catalog]

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JRMC 425/4425 - Integrated Marketing Communication Campaigns Capstone (3 cr.)


Prerequisites
JRMC 3315 , JRMC 3320  and   

Description
Examination, development, and critique of advertising and marketing communication campaigns, with emphasis given to creative and media factors.

Notes
IMC seniors only.


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