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Apr 23, 2024
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MKTG 000/5307 - Strategic Brand Management (3 cr.)
Prerequisites
BADM 5310
Description
In the Global World we are in today, the long term survival and sustainability is linked to how well brands will perform. This means that Brands Building and Brand Management are crucial today. The savvy company must develop, manage, sustain and eventually nourish a Distinctive Brand for its target customers.
This course will examine the different factors that lead to building equity to a Brand. Also, the many factors that should be considered to develop, manage, sustain, and nourish a given brand will be reviewed and analyzed. Also, several parts of this course will shed the lights on measuring brand equity with special emphasis on real life case studies.
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