EMBA 610/5610 - Global Marketing Management (International Live-in Module) (2.75 cr.)
Description
The module examines strategies over the product lifecycle including growth strategies for mature and declining markets, and defensive strategies. It addresses the importance of companies being market-driven and customer focused and presents current theories and practices of marketing management. Participants will be able to have an integrative strategic view of marketing, including the impact of globalization, information technologies and challenges to implement them.
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