Apr 20, 2024  
2015-2016 Academic Catalog 
    
2015-2016 Academic Catalog [Published Catalog]

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INTB 412/4601 - International Marketing (3 cr.)



Prerequisites
 

Description
The marketing problems and opportunities of the exporter, licenser, or manufacturer in a foreign country. Topics include factors in assessing world marketing opportunities and the international market mix.

Cross-listed
Same as  .
When Offered
Offered in fall and spring.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.



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