DSGN 313/3213 - Web Design (3 cr.)

Prerequisites
DSGN 2250 and DSGN 3250

Description
In studio we will explore concepts and the design of branding in the web environment. After presentation of the basic programs and related means of web production, as well as the importation of sound, motion and image, each student will create and design the interface of a brand that exclusively exists on the web. Students will develop a branding strategy, identity design, the components of on-line standards and its digital manual format. The instructors will provide information on strategy, information narratives, hypertext, interactivity, accessibility and system. Students will experiments with type, form color, layout, grid, hierarchy, sequence etc. and explore how these behave in an interactive interface. By the end of the course, students will have produced a working prototype and interface web site for their brand.

When Offered
Offered in Fall and Spring.

Check course scheduling information

AUC New Cairo Campus

AUC Tahrir Square Campus

New York

DSGN 313/3213 - Web Design (3 cr.)