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Nov 27, 2024
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MOIS 433/3701 - Marketing Information Systems (3 cr.)
Prerequisites
Description
This course focuses on the issues relating to the management and use of information systems in order to support marketing management decision-making with emphasis on the areas of products, pricing, distribution, promotion, systems analysis, and functional information systems. Students learn the importance of: (1) developing an effective data base; (2) conducting marketing research studies; (3) creating a marketing plan; (4) using data mining techniques to extract data from data warehouses and build prognostic models and (5) incorporating technology tools to develop marketing information systems and decision support systems.
When Offered
Offered in fall & spring.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
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