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May 09, 2024
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MKTG 405 - Marketing Research
Description
The nature and scope of marketing research. The scientific method and its application in the field of marketing, research design, basic methods of collecting data, marketing research procedures, applications of marketing research.
Prerequisites
and
When Offered
Offered in fall and spring.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
(3 cr.)
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