Jul 30, 2021  
2013-2014 Academic Catalog 
2013-2014 Academic Catalog [Published Catalog]

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MKTG 526/5305 - Integrated Marketing Communication (3 cr.)

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This course focuses on a fully integrated approach to the marketing communication of products and services and on the major marketing communication decisions made by brand/communication managers. These decisions include mass media advertising, public relations, sales promotion, direct response marketing, sponsorship and events, packaging, and personal selling. This course is designed to provide students with both a theoretical and applied understanding of how marketing communication messages are created to positively impact customer relationships and brands



When Offered
Offered occasionally.

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