Mar 28, 2024  
2013-2014 Academic Catalog 
    
2013-2014 Academic Catalog [Published Catalog]

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MKTG 522/5302 - Marketing Channel Strategies (3 cr.)



Prerequisites
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Description
This course emphasizes the means by which distribution relationships can be effectively managed. This includes manufacturers, wholesales, retailers, and other intermediaries. Particular attention is given to examining the behavioral dimensions of channel relations, the roles of channel members, their use of power, and the conflicts that may arise among them. Case studies are commonly used for illustrative and analytical purposes.
 

When Offered
Offered Occasionally.



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