Jun 18, 2024  
2022-2023 Academic Catalog 
    
2022-2023 Academic Catalog [Published Catalog]

Business in Marketing (B.B.M.)


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Bachelor of Business in Marketing (BBM)

Marketing is at the heart of every institution. In fact, success of businesses has always been dependant on Marketing’s ability to develop effective marketing strategies; from continuously examining markets and strategically adapting to consumer trends, to managing brands as well as innovating new product ideas to satisfy market needs. A Bachelor of Business in Marketing aims to provide its graduates with the skills and knowledge expected by the industry today. The course work will cover topics that influence business performance and marketing’s role in shaping relevant decisions including brand management, product innovation, advertising and communication, and exploring buying behaviours among other topics. This program also aims to expose its graduates to a multi-disciplinary perspective taking into consideration psychology as well as information systems and data analytics to accommodate to the changing industry requirements and provide a more in-depth knowledge of the latest market trends.

Declaration Policy

The number of students accepted in the Bachelor of Business in Marketing program is limited and is filled through the declaration of major process.

Students who seek to be admitted to the Bachelor of Business in Marketing program should apply in their third semester. Students seeking to declare the BBM program must have completed not less than 27 credit hours of study including the four courses listed below.

Based on the available space, a limited number of students who have successfully completed these courses and who meet the declaration requirements as determined by the department will be accepted in the major. The selection of students into the BBM Major is competitive and will depend mainly on the calculation of an equal weighted score between the overall GPA and major GPA. Additional combination of discipline relevant factors and evidence of interest in the field of Marketing, through personal statements and/or interviews, will be used to determine acceptance into the major.

I. Overall GPA

The Overall GPA will be calculated using the following criteria:

  • A minimum of 27 credit hours must be completed.
  • All courses a student has completed will be included in the calculation, excluding, in certain cases, the course with the lowest grade*.

* A student could be eligible to have his/her lowest grade excluded from the calculation of the Overall GPA if he/she has completed 30 or more credit hours.

II. Major GPA

The Major GPA based will be calculated using the following criteria:

  • A minimum of 12 credit hours of courses related to the Business Major must be completed.
  • All Business Major courses, including collateral courses, that the student has completed will be included in the calculation.

Declaration GPA = Major GPA*50% + Overall GPA*50%
Admission to the Business in Marketing major is competitive. Eligible students will be ranked and selected based on their weighted grade point average.

Students who seek the BBM Degree are NOT permitted to:

  • Double major within the same department (i.e. BBE, BBF or MICT).
  • Minor in Business Administration.

Degree Requirements

Students must complete a minimum of 127 credit hours for the Bachelor of Business in Marketing degree in the following areas: I. Core Curriculum (37 credits), II. Collateral Requirements (18 credits), III. Business Core Requirements (36 credits), IV. Marketing Major Requirements (15 credits), V. Marketing Major Electives (12 credits), VI. General Electives (9 credits).

I. Core Curriculum (37 credits)


PSYC 201/1000 - Introduction to Psychology (3 cr.)  is highly recommended for BBM majors as a Humanities and Social Science core course to enable them to take marketing major electives.

The remaining 3 credit hours required to satisfy the Core are fulfilled by completing the course BADM 480/4001 - Business Planning and Strategy (3 cr.)  as a major capstone.

V. General Electives (9 credits)


CO-OP (3 cr.)


Students majoring within the School of Business who meet other relevant criteria are eligible to apply for the optional BUSC 000/4000 - Experiential Learning : CO-OP (3 cr.)  as part of their general electives. Selection is highly competitive, subject to limited capacity, and based on criteria set by the School of Business. Students enrolled in BUSC 4000  are not permitted to concurrently enroll in any other course.

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