Digital Transformation: From Analysis to Strategy

Program Overview

Change has long been a critical business challenge. The rise of digital technologies has accelerated the pace of disruption in virtually every industry, creating critical challenges as well as immense opportunities.

Digital transformation is about effectively integrating digital technology into relevant areas of the business, refining the way the company operates and how it adds value to its customers.

Effective digital transformation is not only about technology. It is about strategy, leadership and new ways of thinking. This program provides a comprehensive suite of tools and concepts to help business leaders and managers develop effective digital business strategies and lead their way through successful digital transformation.

This program is an attendance program that consists of seven sessions, conducted over four weeks.

Key Benefits

• Understand the critical difference between digitization, digitalization, and digital transformation.
• Examine the five areas of strategy that have been transformed by digital technologies.
• Recognize the relevant set of tools for evaluating digital challenges and opportunities.
• Identify the components of an internal digital audit.
• Develop effective digital strategies for both incumbents and challengers.
• Explore the components of successful digital business models.
• Discuss various emerging technologies fueling digital transformation.
• Explain different ways for measuring and evaluating digital transformation success.