Feb 04, 2023  
Extended & Executive Education Catalog 
    
Extended & Executive Education Catalog [Published Catalog]

Brokerage in Real Estate


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Program Overview

Over the past few years, real estate brokerage has become a thriving career choice for aspiring professionals. It is perceived as financially rewarding, with a fast-paced growth path that paves the way for numerous growth opportunities and career autonomy.

This led to the notable influx of professionals choosing real estate brokerage as a career. However, with the lack of the required skills and capabilities to navigate this field and attain success, challenges eventually hold back professionals from achieving their full potential.

The Real Estate Brokerage program provides participants with the key skills and knowledge required to realize opportunities, recognize core competencies, and better shape their future to become successful players in the real estate brokerage market.

This program is an attendance program conducted over six weeks. It consists of 11 sessions and one field visit.

Key Benefits

  • Understand the role of digital media within the client journey and how to use it for both awareness building and conversion attainment.
  • Identify career path options for a real estate broker.
  • Acquire insights into the skills required to succeed as a real estate broker.
  • Understand how to effectively align different types of clients with their relevant needs.
  • Assess the selling process and identify the essential selling skills for a real estate broker.
  • Apply the Sales Cycle to various client types.
  • Recognize the factors affecting client behavior and the client’s buying decision.
  • Understand the role of digital media within the client journey and how to use it for both awareness building and conversion attainment.
  • Discover tools for building a data-driven digital marketing strategy that enables client retention and upselling.

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