Program Overview
Digital marketing is one of the fastest evolving industries today, and many executives struggle to keep up with the rapid pace of change. The most successful executives need to understand the managerial frameworks and strategies behind apps, marketing channels, and social media networks.
This program takes a deep dive into the evolution of digital marketing strategies and tactics and how they are fundamentally changing the way organizations operate. Participants will learn to develop a strategic digital roadmap that meets both customer expectations and the organization’s business objectives, implement and measure its impact, and integrate it within the larger marketing strategy.
Accredited from the Digital Marketing Institute (DMI), the AUC School of Business Executive Education Digital Marketing Certificate offers a unique understanding of the digital marketing journey. The program enables participants to enhance their career in digital marketing; utilizing a hands-on learning approach and gaining a deep understanding of the frameworks, practices, and applied skills needed to develop, plan, and implement an effective digital marketing strategy.
This program consists of six core courses and one Business Acumen course. Participants are required to complete all seven courses to earn the certificate.
