Program Overview
The sports industry has had a growing impact on the global economy over the last 20 years with investment in infrastructure, mobilization of resources and creation of new professions and jobs. Locally and regionally, sports management is becoming one of the professional sectors with the most economic momentum, providing sports-minded people with a head for business opportunities.
The Sports Management Program focuses on the business aspects of sports, and trains professionals to use the relevant tools to judiciously analyze information, recognize sports business opportunities, develop relevant strategies, and lead sports institutions to success.
This program is an attendance program that consists of 10 sessions, conducted over six weeks.
Key Outcomes
• Understand self-leadership in the sports context and practice influencing your thoughts, feelings and actions towards your relevant objectives
• Manage teams and sports institutions for high performance
• Incorporate marketing as a discipline in the management of sports activities and explore digital marketing within the sports context
• Examine winning strategies to increase sponsorship value
• Examine best practices to improve audiovisual rights’ management
• Explore new media platforms and establish an effective media strategy
• Explain the process of effective contract negotiation
• Identify the relevant aspects of events planning and management
• Explore facility management and operations
• Evaluate and effectively measure the impact of your sports events
• Identify best practice in diversity and inclusion within the sports context
• Explore corporate social responsibility and sustainability in sports
• Explore relevant psychology and coaching tools applied to sports
