Feb 04, 2023  
Extended & Executive Education Catalog 
    
Extended & Executive Education Catalog [Published Catalog]

Professional Pharmaceutical Marketing Certificate


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Program Overview

As pharmaceutical companies invest aggressively into emerging markets, the pharmaceutical industry continues to grow at a rapid rate. The new world of patient advocacy, increase in chronic diseases, heightened patient expectations and more strict drug regulations push pharma companies to embrace those challenges and adopt a patient-centric approach to market their offerings.

The Professional Pharmaceutical Marketing Certificate is designed to provide professionals in the pharma industry with the vision to adopt a service-oriented model to pharmaceutical marketing rather than a drug-oriented approach. Participants will go through a journey that spans marketing planning, market access, marketing research, integrated marketing communications, and distribution channels. By the end of the certificate, they will be able to design advertising, marketing, and educational campaigns geared towards different stakeholders. They will also be able to develop product/brand launch, marketing plans and perform competitive analysis. The program adopts interactive methodologies, projects, local case studies, and group discussions that provide participants with the knowledge and skills to stand out in the pharmaceutical job market.

This program consists of five core courses and one Business Acumen course. Participants are required to complete all six courses to earn the certificate.

Business Acumen Online Course


Participants are required to choose one Business Acumen course from the list of courses below. Each course is 20-hour long and is self-paced online.

The Business Acumen courses explore critical 21st-century skills needed for today’s business world, enabling passion and speed in dealing with different business situations.

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