Apr 17, 2024  
Extended & Executive Education Catalog 
Extended & Executive Education Catalog [Published Catalog]

Advanced Marketing Management Diploma

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Program Overview

The School of Business offers the Advanced Marketing Management Diploma for executives aspiring to become astute marketing leaders who can generate value for their customers and growth for their organizations. The program is uniquely designed as a transformation journey, where participants accumulate marketing proficiency over four sequential stages: analysis, strategic decision-making, execution, and evaluation.

Throughout the program, participants will learn how to analyze the business environment, identify relevant market opportunities and threats, create powerful marketing plans, formulate winning marketing strategies, and evaluate the marketing performance. They will gain the knowledge and skills needed to successfully manage the marketing function in their organizations.

The Advanced Marketing Management Diploma consists of eight core courses in addition to three online business acumen courses. Participants are expected to complete all 11 courses in one academic year.

Business Acumen Online Courses

Participants are required to choose three Business Acumen course from the list of courses below to earn the diploma. Each course is 20-hour long and is self-paced online.

The Business Acumen courses explore critical 21st-century skills needed for today’s business world, enabling passion and speed in dealing with different business situations.

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