CEMS 5206  -  Cultural Heritage and Sustainable Business (3 cr.)

The course will be covering a wide range of disciplines (such as cultural heritage, consumer behavior, financial tools, marketing, tourism) and related concepts and terminology. The course accompanies participants in a step by step approach to understand requirements of cultural heritage clients and projects, build a strategy phased out into clearly articulated tactics, plans and programs, develop the required organization that will deliver on the strategy put in place, develop cultural heritage products and services complete ecosystem and develop a business and financial model using different financial tools- to ensure the viability of the project.

Check course scheduling information