EMBA 5629  -  Marketing Management (1.5 cr.)

This module covers the strategies and tactics used to reach and engage customers through various online platforms. Digital marketing is essential for any business that wants to leverage the power of the internet and digital platforms to create value for its customers and stakeholders. Some of the subtopics in digital marketing are SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), content marketing, email marketing, influencer marketing, etc. The module introduces the participants to use web analytics, and data visualization tools to measure and improve the performance of digital marketing campaigns.

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