EMBA 5628  -  Dynamic Marketing Strategy (1.5 cr.)

The module helps the participants to apply analytic perspectives focusing on the integrative strategic view of marketing. It introduces the theories underlying marketing decision-making to help in the application of advanced marketing frameworks. A dynamic marketing strategy course covers topics such as: Evaluating the market attractiveness, measuring and improving marketing activities using data and analytics, managing your brand identity and reputation in the market, etc. This course focuses on helping participants develop effective marketing tactics in each phase of the product life cycle and being market-driven and customer-focused.

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