EMBA 5627  -  The Art of Business Strategy (1.5 cr.)

This module addresses two central questions that top managers ought to answer: 1) What businesses shall we get into or out of (Where to play?), and 2) How to compete (How to win?). Participants are exposed to the latest approaches for crafting, executing, and integrating a firm’s corporate, competitive, and functional strategies to improve and sustain its market competitiveness. Participants will also be introduced to the relevant analytical tools for diagnosing the competitive landscape and assessing alternative strategic directions. The ultimate purpose is to help break down the narrow operational outlook that managers may have and let participants appreciate how their different job functions fit into the overall strategic development of the organization.

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