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Dec 27, 2024
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MKTG 405/3201 - Marketing Research (3 cr.)
Prerequisites
MKTG 2101 AND (MACT 3224 or MACT 2222 )
Description
The nature and scope of marketing research. The scientific method and its application in the field of marketing, research design, basic methods of collecting data, marketing research procedures, applications of marketing research.
When Offered
Offered in fall and spring.
Notes
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.
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