Apr 19, 2024  
2021-2022 Academic Catalog 
    
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2021-2022 Academic Catalog [Published Catalog]

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JRMC 425/4425 - Integrated Marketing Communication Campaigns Capstone (3 cr.)


Prerequisites
JRMC 3315 , JRMC 3320  

Concurrent
JRMC 4415  Can be taken concurrently
Description
Examination, development, and critique of advertising and marketing communication campaigns, with emphasis given to creative and media factors.

Notes
IMC seniors only.


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