Jan 02, 2025  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [Published Catalog]

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JRMC 000/4430 - Advertising Agency Operations (3 cr.)


Prerequisites
JRMC 315/3315 - Introduction to Advertising (3 cr.)  
JRMC 320/3320 - Mass Communication Research (3 cr.)  

Description
This course is designed to provide the students with insight into how advertising agencies are organized and managed. The five essential functions of the agency are deeply explored and integrated. The account management, the strategy development, the creative team, the art direction, and the business management are all equally important. Each is studied with guest speakers and site visits to demonstrate how they are managed to contribute to the success of the business.


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