Jun 24, 2024  
2020-2021 Academic Catalog 
2020-2021 Academic Catalog [Published Catalog]

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MKTG 408/3301 - Marketing Communications Management (3 cr.)


An introduction to marketing communications, covering advertising, sales promotion, personal selling and public relations. The design, management and integration of an organization’s marketing communications strategy.

When Offered
Offered fall and spring.
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.

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