May 22, 2024  
2015-2016 Academic Catalog 
    
2015-2016 Academic Catalog [Published Catalog]

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MOIS 551/5303 - Electronic Business: Doing Business in the Digital Economy (3 cr.)



Prerequisites
BADM 5310  

Description
This course considers how we can take advantage of new technology opportunities and how they change the structure of firms, industries and value chains, with an emphasis on business issues. It focuses on new market trends in e-Business and the entrepreneurial virtual businesses that are more on the Web. It deals with Electronic Markets and Market structures and the strategic uses of information within the firm it covers several essential topics in information strategy such as IT and market structure, the impact of IT on knowledge-intensive products and services. Students may compete in simulated electronic markets, using different market mechanisms and formulate information-based strategies.

 

When Offered
Offered occasionally.



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