MOIS 551/5303 - Electronic Business: Doing Business in the Digital Economy (3 cr.)
This course considers how we can take advantage of new technology opportunities and how they change the structure of firms, industries and value chains, with an emphasis on business issues. It focuses on new market trends in e-Business and the entrepreneurial virtual businesses that are more on the Web. It deals with Electronic Markets and Market structures and the strategic uses of information within the firm it covers several essential topics in information strategy such as IT and market structure, the impact of IT on knowledge-intensive products and services. Students may compete in simulated electronic markets, using different market mechanisms and formulate information-based strategies.
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