Mar 20, 2023  
2015-2016 Academic Catalog 
2015-2016 Academic Catalog [Published Catalog]

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MKTG 410/3202 - Consumer-Buyer Behavior (3 cr.)


Buyer behavior relevant to marketing decisions. Theoretical and practical implications of individual behavioral variables such as motivation, learning, perception, personality and attitudes, and group influences. Buyer behavior analyzed in terms of decision-making processes and models of individual and aggregate behavior. Special attention given to consumer behavior in the Middle East.

When Offered
Offered in fall and spring.
Enrollment in is limited, and priority is given to students seeking the Bachelor of Business Administration degree or the Bachelor of Accounting degree, students enrolling in specified as collateral requirements in other majors, and students who have declared business administration as a minor.

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