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Dec 03, 2024
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ENTR 000/4503 - Digital Strategy (3 cr.)
Prerequisites
ENTR 4102
Description
This course focuses on the key skills, tools, methods, needed for creating effective digital innovations and building digital platforms that will boost customer acquisition and engagement and the diverse business models for sustaining these platforms. The course will deliberately expose the students to a large number of digital tools and tactics with the aim of addressing digital strategy from a 360 degree view analyzing and improving the design and content of every touch point of your digital platforms.
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