Apr 19, 2024  
2013-2014 Academic Catalog 
    
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2013-2014 Academic Catalog [Published Catalog]

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DSGN 365/3265 - Advertising and Branding (3 cr.)


Prerequisites
  and   .

Description
A theory and practice course on the world of art direction for advertising. Students will be exposed to classic advertising concepts like total branding and new ones like CRM and activation. The course is studio based and might include real market briefs or experimental ones
 


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